11 Mar 2025

147: Stop Setting Social Media Goals That Don’t Work

Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if your client wants to set key performance indicators (KPIs) with you, and how can you make sure they’re happy with your performance without setting these types of goals?

In today’s episode, we’re sharing how you can get on the same page with your clients and ensure they feel confident in the work you’re carrying out for their business.

In this episode, we’re chatting about:

Why freelancers shouldn’t create performance-based goals with clients
What you can do to create focal points for your work with your clients
How you can using testing and data to influence your future strategies
Using KPIs in your own business
What to do if a client tries to insist on setting performance-based goals with you

Check out the full show notes here!

Connect with us

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

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