📉 “Worst Drop Since ‘22” — The crazy recession theory. Skype’s audio logo. Touchland’s viral hand sanitizer.
The Best One Yet11 Mar 2025

📉 “Worst Drop Since ‘22” — The crazy recession theory. Skype’s audio logo. Touchland’s viral hand sanitizer.

Stocks had their worst day since 2022 because of T.R.I.C… “Trump’s Recession Idea Concept”

Touchland is the 1st hand sanitizer to go viral… Because it turned Purell into a fashion accesory.

Skype is shutting down in May… but we think it’s the most innovative tech biz ever #RIP

Plus, how Costco’s Kirkland brand disrupted the entire private label industry.


$MSFT $TSLA $HOOD


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭— Subscribe to The Best Idea Yet to listen: Wondery.fm/TheBestIdeaYetLinks


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1680)

💰 “UFO” — SpaceX’s Unique Financial Offering. Allbirds’ fallbirds. Alex Cooper’s Reality Games. +Typos for titans

💰 “UFO” — SpaceX’s Unique Financial Offering. Allbirds’ fallbirds. Alex Cooper’s Reality Games. +Typos for titans

SpaceX filed to go public… But this IPO will be a Unique Financial Offering.Allbirds sold for 99% off, from $4B to $40M… the big lesson is an inconvenient truth.lAlex Cooper is launching a reality TV ...

2 Apr 22min

🎂 “i50th” — Apple’s b’day tribute. Estate Sales Entrepreneurs. Also’s $1B DoorDash bike. +ProteinPod

🎂 “i50th” — Apple’s b’day tribute. Estate Sales Entrepreneurs. Also’s $1B DoorDash bike. +ProteinPod

April 1st, 1976: Apple was born. We chronicle it through Steve Jobs… And tell ya what’s coming for the next 50.Gen Z is taking advantage of Estate Sale Arbitrage… they’re becoming Estate-trapreneurs. ...

1 Apr 22min

🪩 “Austin Powers Effect” — The End of Trends. Louis Vuitton’s insane ship. Aluminum’s LaCroix crush. +Stolen KitKat Picassos

🪩 “Austin Powers Effect” — The End of Trends. Louis Vuitton’s insane ship. Aluminum’s LaCroix crush. +Stolen KitKat Picassos

It’s been 30 years since Austin Powers, which was 30 years from the 1960s… That explains innovation today.Hold onto your LaCroixs: The Iran War popped Aluminum prices… It’s America’s fave metal.Louis ...

31 Mar 22min

🙋 “Rent-A-Human” — AI’s wildest startup. KFC’s pickle plan. Predictions’ Corruption Detector. +Sleepcations

🙋 “Rent-A-Human” — AI’s wildest startup. KFC’s pickle plan. Predictions’ Corruption Detector. +Sleepcations

Bots proactively renting humans to do physical tasks for them?... “Rent-A-Human” is now a biz.KFC launched a pickle jacket… because the best marketers are trend foragers (be a truffle pig).March Madne...

30 Mar 20min

👞 “Shoes Stay On” — Clear vs TSA. Uniqlo’s Dodger Stadium pitch. Pam Anderson’s anti-AI. +Fridge Ads

👞 “Shoes Stay On” — Clear vs TSA. Uniqlo’s Dodger Stadium pitch. Pam Anderson’s anti-AI. +Fridge Ads

The winner of your 4-hour TSA airport line… Clear Secure. This is their one shot.Uniqlo is renaming Dodger Stadium & taking over America… with slow/fast fashion.What do Pam Anderson, Fruit Love Island...

27 Mar 22min

🛌 “Air Mattress” — United’s premium pivot. Labubu’s bubble pop. Social media’s verdict. +Dogfooding

🛌 “Air Mattress” — United’s premium pivot. Labubu’s bubble pop. Social media’s verdict. +Dogfooding

3 seats on 1 side of the plane can become a bed on United… Because they’re killing coach.Labubu stock dropped 23%… Will it end up like Mickey Mouse or Beanie Babies?The landmark cigarette-style social...

26 Mar 22min

🦄 “+1,500%” — Secret SpaceX Stock. Gap’s AI hoodie. Salt & Stone’s Nascar deodorant. +Jargon Bulls**tmeter.

🦄 “+1,500%” — Secret SpaceX Stock. Gap’s AI hoodie. Salt & Stone’s Nascar deodorant. +Jargon Bulls**tmeter.

The Gap just launched AI shopping with Google… And Sam Altman’s got hoodie FOMO.A secretive venture capital stock already owns SpaceX & Anthropic… and it just IPO’d.The #1-selling deodorant on Amazon,...

25 Mar 22min

🛒 “Always Optimal Prices” — Walmart’s algorithm patent. Babylist’s influencer store. Blackrock’s risk-on letter. +$400 Kelp Makeup DJ

🛒 “Always Optimal Prices” — Walmart’s algorithm patent. Babylist’s influencer store. Blackrock’s risk-on letter. +$400 Kelp Makeup DJ

Babylist is selling $500M a year to parents… and its NYC store has an influencer studio.Walmart’s making all of its price tags digital… Surge Pricing in Aisle 6?Larry Fink wants social security to inv...

24 Mar 22min

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