#436 - How to Make Prospects Open Up Without Feeling Pressured | Charles Muhlbauer

#436 - How to Make Prospects Open Up Without Feeling Pressured | Charles Muhlbauer

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Use Humbling Disclaimers: Preface tough questions with softening statements like, “I’m not quite sure how to ask this,” or “This might feel direct.” It lowers defensiveness and makes hard questions land better. Dig Into Prospect Rumblings: Prospects often hint at problems rather than state them outright. Listen for vague concerns and use a humbling disclaimer to drill deeper into the real issue. Refine Bucket Questions: Instead of stating, “Every CRO faces these three problems,” add nuance: “Many CROs I speak with mention challenges like…” This avoids defensiveness and keeps the conversation open. Follow a Clear Flow: Get permission to ask questions, surface problems without assumptions, prompt for real examples, then use humbling disclaimers to quantify impact without making prospects uncomfortable. CHARLES' PATH TO PRESIDENTS CLUB Founder @ DiscoveryCoach.io Sales Enablement Manager @ AlphaSense Lead Revenue Enablement Manager @ CB Insights Senior Sales Training Manager @ CB Insights RESOURCES DISCUSSED Discovery Course Join our weekly newsletter Things you can steal

Episoder(590)

#426 - Stop Hiring the Wrong People, Use This Interview Structure Instead | Kevin "KD" Dorsey

#426 - Stop Hiring the Wrong People, Use This Interview Structure Instead | Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS Interview Kits for Prep: Send candidates an interview kit outlining expectations, key questions, and details on interviewers. Poor answers indicate lack of prep or poor fit...

13 Feb 202536min

#425 - The AI Playbook for Sales: How to Book More Meetings & Close More Deals With AI | Jake Dunlap

#425 - The AI Playbook for Sales: How to Book More Meetings & Close More Deals With AI | Jake Dunlap

FOUR ACTIONABLE TAKEAWAYS ChatGPT Research Triangle: Before outreach, prompt ChatGPT with the industry (including sub-industry), job title, and your product’s value. This ensures messaging aligns wi...

11 Feb 202538min

#424 - Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame

#424 - Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach. Call Blitz Culture: Multiple weekly call blitz...

10 Feb 202531min

#423 - How to Fix a Broken Sales Org in 90 Days | Kevin "KD" Dorsey

#423 - How to Fix a Broken Sales Org in 90 Days | Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS Focus on High-Impact Problems: Prioritize fixing widespread issues over the loudest complaints. High-volume problems drive more meaningful change than squeaky-wheel issues....

6 Feb 202537min

#422 - How to Open & Close More Deals With Key Accounts | Maddy Jackson

#422 - How to Open & Close More Deals With Key Accounts | Maddy Jackson

ACTIONABLE TAKEAWAYS: Permission-Based Introduction: Identify an executive, then request an intro to their top lieutenant by tying outreach to an executive-level metric they care about. Funding In...

4 Feb 202537min

#421 - How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame

#421 - How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price ma...

3 Feb 202537min

#420 - How to Build the Perfect Sales Team, Role by Role | Mark, Nick, & Armand

#420 - How to Build the Perfect Sales Team, Role by Role | Mark, Nick, & Armand

Nick, Armand, and Mark Kosoglow talk through how and when you should make different sales hires as your sales team grows. ACTIONABLE TAKEAWAYS: Hire Builders First: Early sales hires should create ...

30 Jan 202551min

#419 - No Champion, No Deal: How to Find and Develop Champions | Krysten Conner

#419 - No Champion, No Deal: How to Find and Develop Champions | Krysten Conner

ACTIONABLE TAKEAWAYS: Align Messaging to Roles: End users want simplicity, managers focus on team metrics, and execs care about goals and risk. Match your message accordingly. Use Credible Content...

28 Jan 202536min

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