#436 - How to Make Prospects Open Up Without Feeling Pressured | Charles Muhlbauer

#436 - How to Make Prospects Open Up Without Feeling Pressured | Charles Muhlbauer

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Use Humbling Disclaimers: Preface tough questions with softening statements like, “I’m not quite sure how to ask this,” or “This might feel direct.” It lowers defensiveness and makes hard questions land better. Dig Into Prospect Rumblings: Prospects often hint at problems rather than state them outright. Listen for vague concerns and use a humbling disclaimer to drill deeper into the real issue. Refine Bucket Questions: Instead of stating, “Every CRO faces these three problems,” add nuance: “Many CROs I speak with mention challenges like…” This avoids defensiveness and keeps the conversation open. Follow a Clear Flow: Get permission to ask questions, surface problems without assumptions, prompt for real examples, then use humbling disclaimers to quantify impact without making prospects uncomfortable. CHARLES' PATH TO PRESIDENTS CLUB Founder @ DiscoveryCoach.io Sales Enablement Manager @ AlphaSense Lead Revenue Enablement Manager @ CB Insights Senior Sales Training Manager @ CB Insights RESOURCES DISCUSSED Discovery Course Join our weekly newsletter Things you can steal

Episoder(588)

#83 - Selling to executives, selling with them, and everything in between (Kris Rudeegraap, CEO @ Sendoso)

#83 - Selling to executives, selling with them, and everything in between (Kris Rudeegraap, CEO @ Sendoso)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Bring your executives early to accelerate the deal instead of at the end when it’s too la...

24 Nov 202128min

#82 - Getting out of the script for more effective Gap Selling (Keenan, Author of Gap Selling)

#82 - Getting out of the script for more effective Gap Selling (Keenan, Author of Gap Selling)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Don’t talk about root causes/technicalities until you get to the business impact first. *...

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#81 - Mapping out your demo during the discovery call to drive the ‘aha’ moment (Will Lui, CRO @ Pairsoft)

#81 - Mapping out your demo during the discovery call to drive the ‘aha’ moment (Will Lui, CRO @ Pairsoft)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Tie each feature you demo to the discovery, then an example, then a use case so it really...

10 Nov 202127min

#80 - Working with your Sales Engineer to run effective discovery and demos (Zach Farber, AE @ Salesforce)

#80 - Working with your Sales Engineer to run effective discovery and demos (Zach Farber, AE @ Salesforce)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Lean on your champion to schedule large meetings with multiple functional groups. * Stay ...

3 Nov 202128min

#79 - Systematizing the way you use text messages in a deal cycle (Eric Buckley, President @ Skipio)

#79 - Systematizing the way you use text messages in a deal cycle (Eric Buckley, President @ Skipio)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Don’t try to sell over text, your goal is to get a response, meeting, or call. * Keep you...

27 Okt 202126min

#78 - Perfecting the Up-Front Contract...straight from the source (Joe Diliberto, President/Owner @ Sandler Training)

#78 - Perfecting the Up-Front Contract...straight from the source (Joe Diliberto, President/Owner @ Sandler Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Use an UFC at the beginning of your meeting to anchor customers to next steps at the end....

20 Okt 202132min

#77 - Playbook: Cold Emails

#77 - Playbook: Cold Emails

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to send cold emails that actually work. FOUR ACTIONABLE TAKEAW...

13 Okt 202129min

#76 - Breaking down negotiation tactics against every type of buyer persona (Morgan Melo, Sales @ Pave)

#76 - Breaking down negotiation tactics against every type of buyer persona (Morgan Melo, Sales @ Pave)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Use “typically” questions to demonstrate your credibility. Avoid the generic, open-ended ...

6 Okt 202130min

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