Proof to Product11 Mar 2025

384 | How to Find and Pitch Year-Round Gift Guides with Gloria Chou, Gloria Chou PR

When you think of public relations or PR, what first comes to mind? Is it holiday gift guides, being on the Today Show? What if I told you that PR can often be more effective than social media or paid ads for boosting a business's credibility and visibility? That's exactly what today's guest is sharing.

Gloria Chou is an award-winning PR strategist and the host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR, which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large social media following. Her strategies have earned small businesses in nearly every industry over a billion organic views and features in outlets like The New York Times, Oprah's Favorite Things, Vogue, and Forbes without any pay-to-play options.

Gloria shares how to write a compelling pitch to the media, how to pitch and find gift guides that happen year-round, how to find the right journalist to pitch, and so much more.

Today's episode is brought to you by PrintsWell, who is a sponsor of our Paper Camp program. PrintsWell has helped stationers for thirty-five years grow their business with premium paper products, modern printing solutions, and best-in-class customer service. They have top-tier paper products at wholesale prices. They do branded drop shipping. They even have foil and white printing available and fast turnaround times. Our Paper Camp students receive an exclusive discount on PrintsWell service. You can learn more about PrintsWell services at http://printswell.com.

You can view full show notes and more at http://prooftoproduct.com/384

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