☘️ “Split The G” — Guinness’ viral surge. North Korea’s Bitcoin heist. Hollywood’s conserva-pivot.
The Best One Yet13 Mar 2025

☘️ “Split The G” — Guinness’ viral surge. North Korea’s Bitcoin heist. Hollywood’s conserva-pivot.

266-year-old Guinness just hit all-time-high sales… because of one viral drink-tivity.

A secret North Korean hacker team just stole $1.5B of crypto… it’s the biggest heist of all time.

Hollywood is pivoting to serve red meat TV to red states… we call it “RonSwonsification.”

Plus, a big thing you can do for this show (and it just takes 5 seconds)…

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$DEO $BTC $WBD


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1650)

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

Anthropic is trolling OpenAI, but they got here… by destroying 1 million books.Chipotle is raising guac prices… it’s ok with ppl making less than $100k going to Taco Bell.Bad Bunny is the Halftime Sho...

6 Feb 22min

🍌 “Ripe $$$” — Instacart’s banana strategy. Bitcoin’s Ice Age. Kindred’s Airbnb swap. +SF Super Bowl conspiracy

🍌 “Ripe $$$” — Instacart’s banana strategy. Bitcoin’s Ice Age. Kindred’s Airbnb swap. +SF Super Bowl conspiracy

Bitcoin has officially wiped out all its gains from the Trump presidency… it’s a mini ice age.Instacart’s Super Bowl ad is all about bananas… Because ripeness retains.Airbnb rival Kindred just raised ...

5 Feb 22min

 🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

One company is tracking every football at the Super Bowl… And it’s a publicly-traded stock.Elon Musk is merging SpaceX and Xai… It’s a sugardaddy acquisition.Pepsi is cutting prices on Dorito’s and al...

4 Feb 22min

🍸 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

🍸 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

Moltbot has gone viral with a chatbot social network… AI Agents are chatting with other AI.Disney’s parks biz hit an ATH… but the real story is High School Musical on TikTok.There is 1 drink defying t...

3 Feb 22min

 👋 “Meet the New Boss” — Kevin’s Fed. Super Bowl commercial dating. Brag Book job hack. +Secret Starbucks store

👋 “Meet the New Boss” — Kevin’s Fed. Super Bowl commercial dating. Brag Book job hack. +Secret Starbucks store

Serena Williams’ super bowl spot is already viral… But it actually cost 3x more than the sticker price.Get to know the next Fed Chair: Kevin Warsh… He’ll affect your money more than the prez.The #1 wa...

2 Feb 22min

🌅 “Afternoon Delight” — Starbucks’ All-day bet. Khabe Lame’s Influencer stock. Apple’s AI rental. +Silk Diapers

🌅 “Afternoon Delight” — Starbucks’ All-day bet. Khabe Lame’s Influencer stock. Apple’s AI rental. +Silk Diapers

We went to Starbucks’ Investor Day… To keep the Siren growing, Starbucks wants your afternoon delight.TikTok star Khabe Lamy just sold his handle for $1B… He’s now the 1st ever Influencer stock.Apple ...

30 Jan 23min

⛸️ “$200K per Olympian” — Billionaires philanthropy splurge. Tesla’s young avocado tree. Phia’s $100M fashion butler. +Cursing Promotion Hack

⛸️ “$200K per Olympian” — Billionaires philanthropy splurge. Tesla’s young avocado tree. Phia’s $100M fashion butler. +Cursing Promotion Hack

Olympic athletes get $200K, babies get CEO money... It’s a golden era for billionaire donations.Tesla announced bad earnings but the stock rose… Because Tesla is a young avocado tree.Bill Gates’ daugh...

29 Jan 22min

 📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The best business ideas came from reading 1 sentence… Because 70th percentile 3 times makes you a 99 percenter.Vital Farms’ $1B egg stock is dropping… on Tiktok drama over orange yolks.Instagram & You...

28 Jan 21min

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