#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future

#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future

Intense is one of the oldest, boldest and storied frame brands in mountain biking. That said, it certainly hasn't been plain sailing for the Californian company. While their ever-present race teams have enjoyed success at world cups, with their race-focused approach providing clarity and intention, the brand's aims have been a bit harder to discern. Regardless of whether it's the 951 deal with Costco, or a greater reliance on carbon manufacturing outside of the US, the brand is going back to its roots and putting the frame-first. As such, their new distribution model takes the same name, and looks to give riders greater freedom with how their bike rides, and their dealer network more agency and freedom when selling an Intense. Brian Park and Henry Quinney sat down with Jeff Steber, Mike Carr and John Hall to talk through the changes.

Episoder(332)

Episode 60 - What Kind of Mountain Biker do You Want to Be?

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Episode 59 - Value Bike Field Trip Surprises and Spoilers

Episode 59 - Value Bike Field Trip Surprises and Spoilers

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Episode 58 - Debunking Mountain Biking's Biggest Myths

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Episode 57 - What Were the Best (and Worst) Trends in Mountain Biking?

Episode 57 - What Were the Best (and Worst) Trends in Mountain Biking?

For this week's podcast, we decided to take a look at the trends in mountain biking over the years and decide which ones might be ripe for a comeback.

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Episode 56 - What Are the Most Important Inventions in Mountain Biking?

Episode 56 - What Are the Most Important Inventions in Mountain Biking?

For this week's episode, we decided to take a look back at the most important inventions in mountain bike history. Our special guest this week is Richard Cunningham, who's been involved in the sport s...

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Episode 55 - Big Dumb Rides & Staying Motivated

Episode 55 - Big Dumb Rides & Staying Motivated

Everyone has different motivations for getting out on a ride. Some riders use spreadsheets and cycling computers to chase goals, whether that's a certain number of vertical feet each ride, or a larger...

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Episode 54 - Best & Worst MTB Product Marketing

Episode 54 - Best & Worst MTB Product Marketing

Mountain bike marketing is a balancing act, and companies are constantly trying to find the recipe that will attract the attention of savvy riders in a positive way. Those efforts don't always turn ou...

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Episode 53 - Should Climbers Still Have the Right of Way?

Episode 53 - Should Climbers Still Have the Right of Way?

Traditionally, downhill riders have been told that the uphill rider has the right of way. After all, the descender has gravity on their side, and it can be tricky to regain that uphill momentum if you...

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