#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future

#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future

Intense is one of the oldest, boldest and storied frame brands in mountain biking. That said, it certainly hasn't been plain sailing for the Californian company. While their ever-present race teams have enjoyed success at world cups, with their race-focused approach providing clarity and intention, the brand's aims have been a bit harder to discern. Regardless of whether it's the 951 deal with Costco, or a greater reliance on carbon manufacturing outside of the US, the brand is going back to its roots and putting the frame-first. As such, their new distribution model takes the same name, and looks to give riders greater freedom with how their bike rides, and their dealer network more agency and freedom when selling an Intense. Brian Park and Henry Quinney sat down with Jeff Steber, Mike Carr and John Hall to talk through the changes.

Episoder(332)

Episode 20: Mountain Bike Conspiracy Theories

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Episode 19 - The Hardtail Episode

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Episode 16 - Who's Your Mountain Biking Hero?

Episode 16 - Who's Your Mountain Biking Hero?

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30 Jul 202053min

Episode 15 - What's Holding Mountain Biking Back?

Episode 15 - What's Holding Mountain Biking Back?

Modern bikes are better than ever, but that doesn't mean there's no more room for improvement. In this episode, Brian Park, Christina Chappetta, James Smurthwaite and Kazimer discuss what could be cha...

22 Jul 20201h 16min

Episode 14 - What Bikes Would Pinkbike Editors Buy?

Episode 14 - What Bikes Would Pinkbike Editors Buy?

In case it wasn't already obvious, mountain bike editors have it very, very good. We at Pinkbike, along with a relatively small group of equally spoiled people around the globe, get to ride and write ...

16 Jul 202043min

Episode 13 - Are Bikes Too Regular Now?

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Did you see that so-and-so released a brand new bike? It has some pivots, a shock, and even comes with geometry. Wheels, too! You can get it in that low-key color that everyone's sure to be a fan of, ...

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