Let’s Talk Shop25 Okt 2021

Wholesale - Don‘t make these mistakes with Sasha founder of Cheeky Zebra

It’s not always that everything goes to plan when you try something new.

When Sasha from Checky Zebra first started to wholesale her greetings cards she would have looked very successful to most of us, getting a big order from a well-known multi-chain card retailer but all was not as well as it might have looked on the surface. In reality, it was very stressful and in the end, Sasha had very little to show for all that hard work.

This really put a damper on her wholesale experience and her focus turned to growing her business using Facebook ads instead and up until recently this worked really well until the ads for Father’s day flopped and Sasha’s sales fell off a cliff.

Building a sustainable and successful business takes resilience and bravery and when something doesn’t go to plan it’s your ability to pick yourself up and admit that it’s not always unicorns and roses.

Diversifying your sales channels can help you grow a much more resilient and sustainable business and over the last few months I have been mentoring Sasha to start to wholesale again and we documented her experience and can’t wait to share it all with you.

In this first episode of Let’s talk shop, we talk about:

Sacha’s previous experience wholesale with lots of funny stories!
Sasha’s reluctance to do wholesale.
And we set some goals for Sasha’s wholesale for this year and next.

Please like and subscribe if you enjoy this episode.

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LINKS MENTIONED IN THIS EPISODE:

Facebook ads expert: https://www.carlystringer.com/

Sasha’s longest stockist: https://www.creasedcards.com/

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