Navigating the Changing Landscape: The Somerset Toiletry Co’s Journey in the Toiletry Industry

Welcome back to Let's Talk Shop! In today's episode, we have a very special guest joining us. Sakina Bouy, the visionary behind The Somerset Toiletry Co, will be sharing her incredible journey in the toiletry industry. From navigating through economic crashes to understanding ever-changing legislation, Sakina has built an impressive brand known for its integrity and beauty.

Tune in as she discusses the expansion of her company, the importance of understanding market demands, and the challenges faced in today's business landscape. We'll also delve into the impact of Brexit, the company's commitment to becoming more environmentally sound, and the exciting plans for future growth. Get ready for an eye-opening conversation filled with insights, trends, and the passion behind creating luxury products at reasonable pricing.

Timestamps

[00:00:00] Shop is back, featuring Somerset Toiletry Co.

[00:03:41] Toiletry company offers luxury products at reasonable prices.

[00:07:59] Economy crashed, expanded products, different market appeal.

[00:11:41] Trade show relationships, new storefront excitement.

[00:13:29] Store owners guide us, customers influence trends.

[00:19:15] Industry stricter due to legislation, Brexit impact.

[00:23:40] Post-Brexit, business faces challenges amid changing landscape.

[00:29:36] COVID brought big wins: garden centers open, internet sales booming. Men's/unisex products sell well. Teams improve. Son's product development adds value. Manufacturing sorted out, soap base a win. Mixed weather in June and July.

[00:31:41] Expanding offices, retail, cafe, and products.

More about The Somerset Toiletry Co

Founded in 1999, serial entrepreneur Roger and aromatherapy expert Sakina identified a gap in the market to produce beautiful, honestly priced luxury toiletries. Following the initial success of producing body care for other companies, the business developed their own popular collections. Design is at the core of the business, as the team of extremely gifted designers, tirelessly create exquisite packaging for each and every product. Over the years the company has been recognised for many prestigious awards for business and design, including the Queens Award for Enterprise.

Trade Fairs all over the world have been used to build brand awareness and develop valued customer relationships. The Somerset Toiletry Co. gifts can be found on most UK high streets and garden centres and are now sold in over 50 countries worldwide. We’ve had busy time in recent years, opening a soap manufacturing facility in Somerset using sustainable palm oil. We also run a café and gift shop from our HQ in Somerset and give space to homeless charity Billy Chip. The future continues to look bright for the business as Zantore, Sakina’s son has recently joined the company.

https://www.instagram.com/thesomersettoiletrycompany/

https://www.facebook.com/SomersetDistributionUK

https://thesomersettoiletryco.co.uk/