💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories
The Best One Yet14 Mar 2025

💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories

Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness industry from the last year:


#1. Barry’s Bootcamp tries to sell itself for $700M… Because nothing drives cash flow like a cult.


#2. Vuori is eating Lululemon’s leggings… And it’s now worth twice as much as Under Armour.


#3. Nike’s stock had its worst day in over 20 years… but Nike’s pain is Adidas’ gain.


Share this episode with your spotter, your trainer, or your buddy who’s decked out in head-to-toe Alo in Cabo (even though they’re just grabbing coffee).


We’ll be back with our usual daily show on Monday… just gotta hit the showers first.


And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks


—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/


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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1624)

🧋 “Anti-Slop Coffee Shop” — Claude’s AI café. Vulcan’s patriotic mine. Buldak’s $8B noodles. +Downpayment Work Perk.

🧋 “Anti-Slop Coffee Shop” — Claude’s AI café. Vulcan’s patriotic mine. Buldak’s $8B noodles. +Downpayment Work Perk.

Why did an AI brand open an NYC coffee shop?... Claude’s throwing shade at ChatGPT.China’s cutting off rare earth metals to America… So Vulcan raised $65M for Made in USA ones.Gen Alpha’s favorite bra...

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🪞 “Mirror, no Mirror?” — Aritzia’s mirrorless fashion. Nobel’s Creative Destruction prize. Strava’s Garmin lawsuit. +Failure Day

🪞 “Mirror, no Mirror?” — Aritzia’s mirrorless fashion. Nobel’s Creative Destruction prize. Strava’s Garmin lawsuit. +Failure Day

Canada’s Aritzia is now as valuable as The Gap or Levi’s… But it’s doing it with mirrorless dressing rooms.Strava sued Garmin as the running app preps to IPO… It’s social networks vs. satellite networ...

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🏙️ “JamieLand” — JPM’s Return-to-Office Tower. Scoreability’s LinkedIn for Athletes. Walmart’s Store of the Future. +Pumpkin Spice Weddings

🏙️ “JamieLand” — JPM’s Return-to-Office Tower. Scoreability’s LinkedIn for Athletes. Walmart’s Store of the Future. +Pumpkin Spice Weddings

JP Morgan Chase’s new skyscraper just opened… including 19 restaurants & custom scents.Scoreability is LinkedIn of high school athletes… Because college sports is a for-profit growth industry.Walmart ...

13 Okt 202522min

💄 “The Carrie Bradshaw Index” — Where to Live Solo. Amazon’s Prime Day retirement. Pizza by the Slice. +Jack’s Nvidia Poem.

💄 “The Carrie Bradshaw Index” — Where to Live Solo. Amazon’s Prime Day retirement. Pizza by the Slice. +Jack’s Nvidia Poem.

Amazon was sued for fake deals on Prime Day… it’s time to retire Prime Day.Where can Americans afford to live solo in 2025?... Introducing The Carrie Bradshaw Index.Restaurants are opening pizza shop ...

10 Okt 202522min

🐊 “4th-and-Pickle” — Gatorade’s picklejuice plan. ChatGPT’s chief-of-app. Spunge’s sneaker disruption. +150 Friend Rule.

🐊 “4th-and-Pickle” — Gatorade’s picklejuice plan. ChatGPT’s chief-of-app. Spunge’s sneaker disruption. +150 Friend Rule.

It’s the LAST DAY to Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genre/businessNFL players are pounding pickle juice to kill cram...

9 Okt 202521min

🥇 “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

🥇 “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

Gold reached a record $4,000/ounce… but this gold run is different than any in history.How is Rowan doing $150M in sales of ear piercings for girls?... The Window of Loyalty.Sharpie Markers figured ou...

8 Okt 202522min

👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

Alex Cooper’s Call Her Daddy launched an ad agency… It’s vertical integration, daddy-style.Lamborghini & Aston-Martin now sell $5k baby strollers… and fertility explains the trend.CBS News named Bari ...

7 Okt 202521min

🤡 “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

🤡 “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

OpenAI’s Sora hit #1 in the app store with AI-only vids… Artificial intelligence is going the way of Artificial Ingredients.The financial “trend du jour” is opening a joint bank account with your best...

6 Okt 202522min

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