💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories
The Best One Yet14 Mar 2025

💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories

Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness industry from the last year:


#1. Barry’s Bootcamp tries to sell itself for $700M… Because nothing drives cash flow like a cult.


#2. Vuori is eating Lululemon’s leggings… And it’s now worth twice as much as Under Armour.


#3. Nike’s stock had its worst day in over 20 years… but Nike’s pain is Adidas’ gain.


Share this episode with your spotter, your trainer, or your buddy who’s decked out in head-to-toe Alo in Cabo (even though they’re just grabbing coffee).


We’ll be back with our usual daily show on Monday… just gotta hit the showers first.


And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks


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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1624)

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🧸 “Bear Squeeze” — Build-A-Bear’s 2,500% surge. H-1B’s $100K visa fee. Beli’s Yelp-etition. +SNL’s talent accelerator.

Trump jacked up the fee of H-1B visas to $100K… The economic lens? It’s a tariff on people.Build-A-Bear’s stock is surging this year… because 92% of us still have a childhood teddy bear.Beli is viral ...

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💏 “Cuffing Szn” — Raya’s dating club. Olive Garden’s petite parm. TikTok FlipFlop. +September Stock Diss.

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👟 “Air Force Kirkland” — Nike’s Costco sneaker. Amex’s $895 mirror card. Jimmy Kimmel’s cancellation. +Kevin Durant’s crypto password.

Amex just jacked up the fee for its Platinum card to $895… so we used AI to optimize the points.Did Nike just collab with Costco on a shoe?... Could be a deepfake - or an intentional Nike leak.Jimmy K...

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☎️ “No you hang up!” — Landlines’ comeback. SharkNinja’s influencer army. The Fed’s D-Day. +Nike/Nobu Sushi Club.

Landline phones are making a comeback, led by the brand Tin Can… and it’s because of Millennial parents.SharkNinja sells gadgets in 35 categories… and pays influencers $700M to promote them..The Feder...

18 Sep 202523min

👁️ “eyePhone” — Zuck’s screen-in-lens glasses. Kodak’s renaissance moment. Quarterly Earnings psych. +Treadmill trends.

👁️ “eyePhone” — Zuck’s screen-in-lens glasses. Kodak’s renaissance moment. Quarterly Earnings psych. +Treadmill trends.

Meta leaked that they’re launching new smart glasses today… with a screen on the lens. Kodak is back with a camera that sold out… thanks to Labubu dolls.Trump wants to end quarterly earnings… So we’ll...

17 Sep 202523min

👢 “ChatGP-She” – AI’s female flip. Robinhood’s VC-for-All. Shake Shack’s Michael Kors burger. +Sony Walkman’s innovation.

👢 “ChatGP-She” – AI’s female flip. Robinhood’s VC-for-All. Shake Shack’s Michael Kors burger. +Sony Walkman’s innovation.

ChatGPT revealed the 1st study on who actually uses it… The power user? High school girls.Shake Shack invented a French Onion Burger… it’s the same affordable luxury strategy as Michael Kors.Robinhood...

16 Sep 202522min

👨 “Performative Male” — Pinterest’s pin dudes. Alo’s ath-luxury bag. Stagflation’s fire flood.

👨 “Performative Male” — Pinterest’s pin dudes. Alo’s ath-luxury bag. Stagflation’s fire flood.

Alo launched a $3,600 bag, while Aldi launched a free bag… and that explains the economy.The #1 issue this week is stagflation… The Fed has to decide to put out the fire or fix the flood.Pinterest is ...

15 Sep 202522min

⚽ “Yellow card” — World Cup’s surge seating. Winklevii Bros’ IPO. Casey’s pizza station. +Zodiac Investing.

⚽ “Yellow card” — World Cup’s surge seating. Winklevii Bros’ IPO. Casey’s pizza station. +Zodiac Investing.

FIFA began selling tickets to the 2026 World Cup in USA yesterday… and it’s messing with StubHub.The Winklevoss twins didn’t get Facebook… but their crypto company Gemini just IPO’d.The 5th biggest pi...

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