💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories
The Best One Yet14 Mar 2025

💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories

Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness industry from the last year:


#1. Barry’s Bootcamp tries to sell itself for $700M… Because nothing drives cash flow like a cult.


#2. Vuori is eating Lululemon’s leggings… And it’s now worth twice as much as Under Armour.


#3. Nike’s stock had its worst day in over 20 years… but Nike’s pain is Adidas’ gain.


Share this episode with your spotter, your trainer, or your buddy who’s decked out in head-to-toe Alo in Cabo (even though they’re just grabbing coffee).


We’ll be back with our usual daily show on Monday… just gotta hit the showers first.


And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks


—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Submit a shoutout or fact: https://tboypod.com/shoutouts


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Newsletter: https://tboypod.com/newsletter

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Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1627)

🏎️ “Bieber’s blacklisted” — Ferrari’s rules of ownership. Coca-Cola’s Fairlife milk. DOGE vs. CFPB.

🏎️ “Bieber’s blacklisted” — Ferrari’s rules of ownership. Coca-Cola’s Fairlife milk. DOGE vs. CFPB.

If you customize a Ferrari, they won’t let you buy another… even if you’re Justin Beiber.Coca-Cola’s biggest acquisition ever is Fairlife… because milk is having a moment.DOGE is targeting the Consume...

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🟠 “Penny RIP” — End of the Penny. Dunkin’s diss track. T-Mobile’s dead-zone killer.

🟠 “Penny RIP” — End of the Penny. Dunkin’s diss track. T-Mobile’s dead-zone killer.

Trump is canceling the US penny… because our cheapest coin is our most expensive.The biggest diss track in the SB wasn’t Kendrick Lamar… it was from advertisers.SpaceX and T-Mobile just shockingly tea...

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💡 “Ideas = Currency” — TED Talks’ CEO audition. Costco’s girl math. ‘Musking’ the US Gov’t.

💡 “Ideas = Currency” — TED Talks’ CEO audition. Costco’s girl math. ‘Musking’ the US Gov’t.

TED Talks needs a new CEO… but TED is actually the deepest media biz we’ve ever seen.Elon’s mission to disrupt the government hit a new level, that requires a new term… “Musking.”Costco is now paying ...

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🏈 “The Super Bowl Pod” — Kendrick’s $0 Halftime Show. Wilson’s football monopoly. The Curse of the Commercial.

🏈 “The Super Bowl Pod” — Kendrick’s $0 Halftime Show. Wilson’s football monopoly. The Curse of the Commercial.

Dirty secret of the Super Bowl halftime show… The show costs $50M, but the performer gets paid $0.Wilson makes all of the NFL’s football’s… and their factory in Ohio is freaky.The Curse of the Super B...

7 Feb 202522min

👵🏻 “Betty White Bump” — The Best Super Bowl ad ever. Waffle House’s egg fee. Shein’s tariff trauma.

👵🏻 “Betty White Bump” — The Best Super Bowl ad ever. Waffle House’s egg fee. Shein’s tariff trauma.

The #1 Super Bowl ad? Snickers in 2010… because Snickers acted like a Freudian therapist.Waffle House is charging a 50-cent-per-egg fee… but we tell ya who to blame for Egg-flation is.New tariffs just...

6 Feb 202522min

🙈 “1 year without shopping” — The No-Buy-2025 trend. Chick-fil-A’s champagne drive-thru. Spotify’s Spice Girls monopoly.

🙈 “1 year without shopping” — The No-Buy-2025 trend. Chick-fil-A’s champagne drive-thru. Spotify’s Spice Girls monopoly.

“No Buy 2025” is like “Dry January”… But instead of no alcohol, it’s no shopping.Spotify hit all-time high after its 1st full-year profit… because it found musical monopoly.Chick-fil-A’s drive-thru is...

5 Feb 202521min

🥞 “Maple Syrup Mayhem” — Trade War’s wild 24 hours. Robinhood’s Super Bowl bet. Levi’s Baggy Secret.

🥞 “Maple Syrup Mayhem” — Trade War’s wild 24 hours. Robinhood’s Super Bowl bet. Levi’s Baggy Secret.

The first 24 hours of Trade War II were wild… We’re breaking down the surprise tariff deals with Mexico and Canada.Robinhood is the top stock since Election Day... and now you can bet on the Super Bow...

4 Feb 202520min

🤠 “YAHOOOO!” — Yahoo’s email revival. Trade War II Begins. Hans Zimmer’s creator hack.

🤠 “YAHOOOO!” — Yahoo’s email revival. Trade War II Begins. Hans Zimmer’s creator hack.

Trump’s 2nd trade war begins tonight with tariff’s for Canada, China, & Mexico… but Trump tariffs differ in 1 huge way.Yahoo just turned 30… but @yahoo.com emails are having a midlife revival.Hans Zim...

3 Feb 202522min

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