💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories
The Best One Yet14 Mar 2025

💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories

Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness industry from the last year:


#1. Barry’s Bootcamp tries to sell itself for $700M… Because nothing drives cash flow like a cult.


#2. Vuori is eating Lululemon’s leggings… And it’s now worth twice as much as Under Armour.


#3. Nike’s stock had its worst day in over 20 years… but Nike’s pain is Adidas’ gain.


Share this episode with your spotter, your trainer, or your buddy who’s decked out in head-to-toe Alo in Cabo (even though they’re just grabbing coffee).


We’ll be back with our usual daily show on Monday… just gotta hit the showers first.


And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks


—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/


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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1631)

🌬️ “Chewing Gum is Out” — Orbit’s gum turnaround. GM’s $8B robotaxi hole. Job Promotion dropoff.

🌬️ “Chewing Gum is Out” — Orbit’s gum turnaround. GM’s $8B robotaxi hole. Job Promotion dropoff.

Chewing gum sales have fallen for 14-straight years… so Orbit’s pivoting from freshness to mindfulness.Job promotions have fallen by half in the past couple years… it stinks, but it also helps.And Gen...

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🏏 “Sticky Wickets” — Cricket’s Team USA tech workers. Venmo’s Apple nightmare. Netflix’s 5-word lawsuit.

🏏 “Sticky Wickets” — Cricket’s Team USA tech workers. Venmo’s Apple nightmare. Netflix’s 5-word lawsuit.

Team USA plays #1 India today in the Cricket World Cup… and it’s thanks to our tech workers.Netflix faces a $170M lawsuit for the series “Baby Reindeer”... and it all comes down to 5 words.PayPal’s st...

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🫒 “Squeeze Me” — Graza’s $50M olive oil. Apple’s AI Intelli-phone. The Starbucks of ATMs.

🫒 “Squeeze Me” — Graza’s $50M olive oil. Apple’s AI Intelli-phone. The Starbucks of ATMs.

Graza is selling $50M of olive oil with 1 innovation… squeezable olive oil bottles.Apple’s 1st big AI announcement reveals the future of the iPhone… we call it “The Intelli-phone.”ATMs are evolving to...

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👨‍❤️‍💋‍👨 “Sleeping in Seattle” — Hollywood’s kiss-less movies. Costco’s Chevy car deal. Roaring Kitty’s GameStop return.

👨‍❤️‍💋‍👨 “Sleeping in Seattle” — Hollywood’s kiss-less movies. Costco’s Chevy car deal. Roaring Kitty’s GameStop return.

Hollywood is in a “Kissing Recession” — Love scenes are disappearing, we’ll tell ya why.Costco struck an electric car deal with GM — Because Costco is the biggest US car dealership.And Roaring Kitty s...

10 Jun 202422min

💩 “Smelly in Paris” — Olympics $1.5B river cleanup. James Bond’s spy business. Lululemon’s nightlife opportunity.

💩 “Smelly in Paris” — Olympics $1.5B river cleanup. James Bond’s spy business. Lululemon’s nightlife opportunity.

50 days before the Olympics, Paris is still cleaning up its river for the swimming events… And paying $1.5B to do it.A startup run by British spies consults 40% of the world’s biggest companies… it’s ...

7 Jun 202424min

🐂 “Lone Star Stock Exchange” — Texas’s new stock market. Champion’s final sweatshirt. Boeing’s space launch.

🐂 “Lone Star Stock Exchange” — Texas’s new stock market. Champion’s final sweatshirt. Boeing’s space launch.

Texas is building its 1st stock market… either because of politics or competition.Sweatshirt icon Champion is getting sold and (kinda) shut down… because of our Fads rule.Boeing is back after launchin...

6 Jun 202425min

🥤 “Pepper’s the new Pepsi” — Dr Pepper’s Swiss surge. Ford’s $1B train station. Dave Chappelle’s anti-phone startup.

🥤 “Pepper’s the new Pepsi” — Dr Pepper’s Swiss surge. Ford’s $1B train station. Dave Chappelle’s anti-phone startup.

Dr Pepper just passed Pepsi to become America’s #2 soda.Ford’s $1 Billion renovated Detroit train station reopens tomorrow.And Dave Chappelle is powering a startup called Yondr… A fanny pack prison fo...

5 Jun 202426min

🎂 “Happy Birthday, Napster” — Napster’s 25-year legacy. Starbucks’ 1-hour wait problem. Amex’s Gen Z credit card love.

🎂 “Happy Birthday, Napster” — Napster’s 25-year legacy. Starbucks’ 1-hour wait problem. Amex’s Gen Z credit card love.

Starbucks is facing 40-minute waits… and you can blame Iced Latte Logistics.Happy 25th birthday to Napster… The OG disruptor is gone, but its legacy is thriving.And Amex just revealed the biggest divi...

4 Jun 202426min

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