Newsroom: Winter 2025. SDKs under fire, AI Agents everywhere, AI Act-GDPR overlaps, major cases and serious fines

Newsroom: Winter 2025. SDKs under fire, AI Agents everywhere, AI Act-GDPR overlaps, major cases and serious fines

It is time for a seasonal update at the intersection of Marketing, Data, Privacy and Technology. As usual, this Newsroom is divided into five blocks: ePrivacy & regulatory updates; MarTech & AdTech; AI, Competition and Digital Markets; PETs and Zero-Party Data; and Future of Media.

TL;DL: The use of SDKs for data collection/sharing has been a common factor in various fines and lawsuits on both sides of the pond. The EDPB sparked an important debate on personal data-powered AI in the EU. Texas and California went after Allstate and Honda respectively. La Liga (ES), Netflix (NL), Meta (IR), and others received fines. The FTC put an end to personal data sales by General Motors. The My Health My Data Act (WA) was put to the test. AI “reasoning” models exploded, and then AI Agents followed. Garante (IT) blocked DeepSeek and a class action in Germany could have a major impact across the EU. Australia updated its legal framework. The biggest CDP players dissolved into adjacent markets and Google kept marching towards PET-powered AdTech.

All references and links can be found in this episode’s blog post.

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Episoder(124)

Erica Irvin (Lowe’s): the new boundaries of the discipline

Erica Irvin (Lowe’s): the new boundaries of the discipline

Are privacy compliance and AI governance poised to remain stand-alone practices within the large enterprise? What is their interplay with an all-encompassing compliance effort? How will we deal with c...

3 Aug 202525min

Christine Desrosiers (Boltive): Privacy Tech spotlight V - understanding Manipulative Design and rolling out comprehensive client-side monitoring

Christine Desrosiers (Boltive): Privacy Tech spotlight V - understanding Manipulative Design and rolling out comprehensive client-side monitoring

What is “manipulative design”? How does this concept differ from “dark patterns”? How could we expand website and mobile app monitoring to a company’s ad stack?  Boltive’s Christine Desrosiers has joi...

27 Jul 202532min

Ansuman Acharya (Airbnb): What is Privacy UX?

Ansuman Acharya (Airbnb): What is Privacy UX?

Could transparency and control requirements be seamlessly integrated within delightful customer journeys? How has a famously design-led company (Airbnb) mastered Privacy User Experience? Ansuman Achar...

19 Jul 202529min

Nathalie Barrera: NIS2 (EU) and the interplay between cybersecurity, privacy, AI, and IoT data laws

Nathalie Barrera: NIS2 (EU) and the interplay between cybersecurity, privacy, AI, and IoT data laws

Will EU cybersecurity laws result in new global standards? Should companies handle NIS2 compliance in concert with GDPR, AI Act, or Data Act requirements? Does it make sense to take data localization ...

13 Jul 202530min

Vaibhav Antil (Privado): Privacy Tech spotlight IV - from trust to evidence

Vaibhav Antil (Privado): Privacy Tech spotlight IV - from trust to evidence

How do we move from mere words to actual baked-in privacy? Can built-in alerts, code scanning tools, or server-side auditing make life much easier for DPOs and legal teams?  We are joined by Vaibhav A...

7 Jul 202528min

John Pavolotsky: How successful can US privacy laws be at regulating AI models and systems?

John Pavolotsky: How successful can US privacy laws be at regulating AI models and systems?

John Pavolotsky is a partner at Stoel Rives in San Francisco. He is co-chair of the firm's AI, Privacy & Cybersecurity group and focuses his practice on data privacy, information security, and complex...

30 Jun 202527min

Thomas Ghys: The privacy engineer as a translator, an auditor, and a programmer

Thomas Ghys: The privacy engineer as a translator, an auditor, and a programmer

Who can really claim to be a privacy engineer? Does this change in the digital marketing arena? What is the winning formula to integrate this role within the company’s privacy practice? Thomas Ghys ha...

21 Jun 202528min

Cillian Kieran (Ethyca): Privacy Tech spotlight III - compliance as an engineering challenge

Cillian Kieran (Ethyca): Privacy Tech spotlight III - compliance as an engineering challenge

Can we shift the focus from documentation to technical implementation? How can we bridge the cultural differences between legal teams and engineers? What do we mean with open-source data classificatio...

14 Jun 202527min

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