đŸ„± “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.
The Best One Yet17 Mar 2025

đŸ„± “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.

5 Hour Energy owns 90% of the market
 which is why this energy shot got sued.

The company behind Pokemon Go got bought by Saudi Arabia
 because tech is more valuable than content.

The hottest trend in entrepreneurship? Mature, boring industries
 we explain why boring is booming.

Plus, on St. Paddy’s Day, Wall Street tends to get lucky.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1797)

đŸ«Ÿ “Slug life” — Vaseline’s creator hack. Agentic shopping bubble. Official hotel cars. +LIVE from NY AdWeek

đŸ«Ÿ “Slug life” — Vaseline’s creator hack. Agentic shopping bubble. Official hotel cars. +LIVE from NY AdWeek

We’re recording LIVE from NY AdWeek at SeedTag’s headquarters
 We're in our MadMen Era. But we still got 3 fantastic stories for ya:Vaseline turned viral life hacks into new products
 and treats the i...

9 Okt 21min

đŸ«” “Re-Poked” — Facebook’s movie sequel. Crocs’ jibbitz bars. SpaceX’s debt doozy. +Nasdaq x TBOY

đŸ«” “Re-Poked” — Facebook’s movie sequel. Crocs’ jibbitz bars. SpaceX’s debt doozy. +Nasdaq x TBOY

SpaceX is lining up $40B in debt to buy Nvidia chips
 This 1 deal explains our entire economy.Crocs stock is up thanks to Jibbitz bars, shoe tattoos, and “Shoellery”... (that’s shoe jewelry)The Social...

8 Okt 24min

🐟 “Tuna Tuesday” — Sushi Carving surge. Sam Altman’s AI movie. Red-Dye Diesel’s drama. +Warren Buffett YouTube

🐟 “Tuna Tuesday” — Sushi Carving surge. Sam Altman’s AI movie. Red-Dye Diesel’s drama. +Warren Buffett YouTube

Restaurants are loving 1,000-pound Tuna Carvings
 cause Tuna Tuesday saves biz models.Diesel prices have officially doubled, but there’s 1 diesel you gotta know
 Red-dye Diesel.The new Sam Altman movi...

7 Okt 22min

💀 “Scary Good” — Halloween’s Skelly economy. Detroit’s minivan miss. Ramp’s money musical. +Celeb Beauty Bubble

💀 “Scary Good” — Halloween’s Skelly economy. Detroit’s minivan miss. Ramp’s money musical. +Celeb Beauty Bubble

12-foot skeleton decorations make Halloween corporate America’s favorite holiday.Ramp, the FinTech company, made a Broadway musical inspired by Hamilton.Detroit’s 3 big car companies had 2 huge misses...

6 Okt 23min

đŸ„č “Adorrrrrable” — AI agent’s cute-washing. Arcteryx vs. Patagonia. Skydance’s megastudio. +Publicly traded poetry

đŸ„č “Adorrrrrable” — AI agent’s cute-washing. Arcteryx vs. Patagonia. Skydance’s megastudio. +Publicly traded poetry

Why is every tech brand launching a cute AI mascot?
 It’s the Labubufication of AI.Arcteryx has become an accidental luxury brand
 just like Patagonia before it.Paramount + Warner Bros closes tomorrow...

5 Okt 22min

â›č‍♀ “Pink Tax Break” — Nike’s Caitlin Clark shoes. Chasin’ Texas record. AI Panic-Maxxing. +Hire-a-Hawk

â›č‍♀ “Pink Tax Break” — Nike’s Caitlin Clark shoes. Chasin’ Texas record. AI Panic-Maxxing. +Hire-a-Hawk

Nike launched the Caitlin 1s, and men are already superfans
 “Shrink it and pink it” is over.Ella Langley broke Mariah Carey’s Billboard Hot 100 record
 but you’ve never heard the song?Accenture just ...

2 Okt 23min

đŸïž “Bread, shelter, caribbean” — Carnival’s sacrosanct cruises. Google’s space data center. Carnegie Mellon Miami’s $3B. +No-Phone-Zones

đŸïž “Bread, shelter, caribbean” — Carnival’s sacrosanct cruises. Google’s space data center. Carnegie Mellon Miami’s $3B. +No-Phone-Zones

Carnival Cruises is setting record after record
 because vacations are now sacrosanct.Google is launching a test data center on a SpaceX rocket
 But will it work in space?Ken Griffin donated $3B to Ca...

1 Okt 22min

⛷ “Wipeout” — Vail’s ski recession. Anthropic’s IPO leak. Man City’s soccer sham. +Probiotic Undies

⛷ “Wipeout” — Vail’s ski recession. Anthropic’s IPO leak. Man City’s soccer sham. +Probiotic Undies

Vail Resorts reported a 12% drop in season pass sales
 so they’re using a trick from baseball. Anthropic’s IPO paperwork leaked
 it sells something worth $3 for just $1.Man City soccer is guilty of 11...

30 Sep 21min

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