đŸ„± “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.
The Best One Yet17 Mar 2025

đŸ„± “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.

5 Hour Energy owns 90% of the market
 which is why this energy shot got sued.

The company behind Pokemon Go got bought by Saudi Arabia
 because tech is more valuable than content.

The hottest trend in entrepreneurship? Mature, boring industries
 we explain why boring is booming.

Plus, on St. Paddy’s Day, Wall Street tends to get lucky.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1660)

👞 “Shoes Stay On” — Clear vs TSA. Uniqlo’s Dodger Stadium pitch. Pam Anderson’s anti-AI. +Fridge Ads

👞 “Shoes Stay On” — Clear vs TSA. Uniqlo’s Dodger Stadium pitch. Pam Anderson’s anti-AI. +Fridge Ads

The winner of your 4-hour TSA airport line
 Clear Secure. This is their one shot.Uniqlo is renaming Dodger Stadium & taking over America
 with slow/fast fashion.What do Pam Anderson, Fruit Love Island...

27 Mar 22min

🛌 “Air Mattress” — United’s premium pivot. Labubu’s bubble pop. Social media’s verdict. +Dogfooding

🛌 “Air Mattress” — United’s premium pivot. Labubu’s bubble pop. Social media’s verdict. +Dogfooding

3 seats on 1 side of the plane can become a bed on United
 Because they’re killing coach.Labubu stock dropped 23%
 Will it end up like Mickey Mouse or Beanie Babies?The landmark cigarette-style social...

26 Mar 22min

🩄 “+1,500%” — Secret SpaceX Stock. Gap’s AI hoodie. Salt & Stone’s Nascar deodorant. +Jargon Bulls**tmeter.

🩄 “+1,500%” — Secret SpaceX Stock. Gap’s AI hoodie. Salt & Stone’s Nascar deodorant. +Jargon Bulls**tmeter.

The Gap just launched AI shopping with Google
 And Sam Altman’s got hoodie FOMO.A secretive venture capital stock already owns SpaceX & Anthropic
 and it just IPO’d.The #1-selling deodorant on Amazon,...

25 Mar 22min

🛒 “Always Optimal Prices” — Walmart’s algorithm patent. Babylist’s influencer store. Blackrock’s risk-on letter. +$400 Kelp Makeup DJ

🛒 “Always Optimal Prices” — Walmart’s algorithm patent. Babylist’s influencer store. Blackrock’s risk-on letter. +$400 Kelp Makeup DJ

Babylist is selling $500M a year to parents
 and its NYC store has an influencer studio.Walmart’s making all of its price tags digital
 Surge Pricing in Aisle 6?Larry Fink wants social security to inv...

24 Mar 22min

đŸ„· “Make $1K Today” — Car Negotiation 101. Super Chip Smuggling. Fancy Steak Insurance. +Umass’ Michelin food

đŸ„· “Make $1K Today” — Car Negotiation 101. Super Chip Smuggling. Fancy Steak Insurance. +Umass’ Michelin food

A YouTube star makes $2.4M negotiating car prices like a ninja
 Here’s his top negotiating tip.Texas Roadhouse beat Olive Garden despite record beef prices
 because of Steak Insurance.Wildest AI scand...

23 Mar 22min

đŸȘŠ “RIP META” — Zuck’s metaverse kill. K-Pop’s Demon concert. Asia’s 4-day oil week. +Guinness inspector

đŸȘŠ “RIP META” — Zuck’s metaverse kill. K-Pop’s Demon concert. Asia’s 4-day oil week. +Guinness inspector

Netflix is bringing K-Pop Demon Hunters on a concert tour
 because sequels are for suckers.Zuck just killed the Metaverse
 so does Meta need a new name?Asia’s moving to 4-Day Work Weeks
 because the W...

20 Mar 22min

🏀 “Bank of Shaq” — JPM’s Council of Athletes. Swarmer’s 500% Drone IPO. Banksy’s secret art biz. +Disney’s craziest ideas

🏀 “Bank of Shaq” — JPM’s Council of Athletes. Swarmer’s 500% Drone IPO. Banksy’s secret art biz. +Disney’s craziest ideas

Swarmer’s drone stock surged 1,100% since its IPO
 and it reminds us of The Bachelor.The mystery artist Banksy just had his real identity revealed
 His secret art biz is worth $250M.JPMorgan just hire...

19 Mar 22min

💾 “The Rich Fee” — Uber Eats’ spy pricing. Nvidia’s Coachella for Chips. The Spa/Pilates Economy. +Don’t Invest in Duke

💾 “The Rich Fee” — Uber Eats’ spy pricing. Nvidia’s Coachella for Chips. The Spa/Pilates Economy. +Don’t Invest in Duke

Nvidia’s hosting the Coachella for Chips
 and dropped 20 press releases to celebrate it.Say hello the Botox & Boxing Economy
 For the 1st time, the majority of American retail is servicesDoes Uber Eat...

18 Mar 22min

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