👸 “How Poppi got Pepsi’d” — Poppi’s $2B Cinderella deal. Apple’s SuperSiri delay. Law Schools’ app surge.
The Best One Yet18 Mar 2025

👸 “How Poppi got Pepsi’d” — Poppi’s $2B Cinderella deal. Apple’s SuperSiri delay. Law Schools’ app surge.

Poppi soda just sold for $2B to Pepsi thanks to 1 rebrand strategy… inspired by Cinderella.

Apple quietly announced its “Super Siri” AI is delayed a year… and Warren Buffett sold.

Law school applications surged by 21% this year… because thinking is AI-proof (we think).

Plus, the untold origin story of… MTV.


$AAPL $AMZN $PEP


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV 📺 “How Video Killed the Radio Star”


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1660)

🏈🫧 “Super Bubble” — AI’s ad curse. Ferrari’s electric iCar. Grubhub’s fee prohibition. +Bad Bunny’s Instagram wipe

🏈🫧 “Super Bubble” — AI’s ad curse. Ferrari’s electric iCar. Grubhub’s fee prohibition. +Bad Bunny’s Instagram wipe

The #1 theme of the Super Bowl commercials?... An AI Super Bubble.Ferrari’s 1st ever electric car is designed by iPhone’s Jony Ive… but it’s an anti-tech EV.Grubhub just became the 1st ever delivery a...

10 Feb 21min

🇺🇸 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.

🇺🇸 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.

The real winner of the Olympics? Ralph Lauren… the stock’s near a gold-medal all-time-high.Actor Jennifer Garner’s baby food biz IPO’d… Once Upon A Farm’s growth hack is 1st time mommas.Snap’s CEO is ...

9 Feb 21min

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

Anthropic is trolling OpenAI, but they got here… by destroying 1 million books.Chipotle is raising guac prices… it’s ok with ppl making less than $100k going to Taco Bell.Bad Bunny is the Halftime Sho...

6 Feb 22min

🍌 “Ripe $$$” — Instacart’s banana strategy. Bitcoin’s Ice Age. Kindred’s Airbnb swap. +SF Super Bowl conspiracy

🍌 “Ripe $$$” — Instacart’s banana strategy. Bitcoin’s Ice Age. Kindred’s Airbnb swap. +SF Super Bowl conspiracy

Bitcoin has officially wiped out all its gains from the Trump presidency… it’s a mini ice age.Instacart’s Super Bowl ad is all about bananas… Because ripeness retains.Airbnb rival Kindred just raised ...

5 Feb 22min

🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

One company is tracking every football at the Super Bowl… And it’s a publicly-traded stock.Elon Musk is merging SpaceX and Xai… It’s a sugardaddy acquisition.Pepsi is cutting prices on Dorito’s and al...

4 Feb 22min

🍸 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

🍸 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

Moltbot has gone viral with a chatbot social network… AI Agents are chatting with other AI.Disney’s parks biz hit an ATH… but the real story is High School Musical on TikTok.There is 1 drink defying t...

3 Feb 22min

👋 “Meet the New Boss” — Kevin’s Fed. Super Bowl commercial dating. Brag Book job hack. +Secret Starbucks store

👋 “Meet the New Boss” — Kevin’s Fed. Super Bowl commercial dating. Brag Book job hack. +Secret Starbucks store

Serena Williams’ super bowl spot is already viral… But it actually cost 3x more than the sticker price.Get to know the next Fed Chair: Kevin Warsh… He’ll affect your money more than the prez.The #1 wa...

2 Feb 22min

🌅 “Afternoon Delight” — Starbucks’ All-day bet. Khabe Lame’s Influencer stock. Apple’s AI rental. +Silk Diapers

🌅 “Afternoon Delight” — Starbucks’ All-day bet. Khabe Lame’s Influencer stock. Apple’s AI rental. +Silk Diapers

We went to Starbucks’ Investor Day… To keep the Siren growing, Starbucks wants your afternoon delight.TikTok star Khabe Lamy just sold his handle for $1B… He’s now the 1st ever Influencer stock.Apple ...

30 Jan 23min

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