Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes

Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes

Top 5 Mistakes in Architecture Marketing with Ayo Abbas

In this episode, the host welcomes Ayo Abbas of Abbas Marketing to delve into the common mistakes made in architecture marketing. They discuss the top five errors, including misconceptions about marketing's role, underestimating the importance of storytelling, and the need to keep up with social media innovations.

Ayo shares her career journey from construction PR to becoming an award-winning marketing consultant. The conversation also touches on the value of client relationships and the importance of sticking with marketing strategies for the long haul. Ayo offers advice for those looking to enter the field and emphasizes the necessity of treating marketing as a strategic business function rather than a task for a single 'marketing unicorn.'

00:00 Introduction and Setting the Scene
00:27 Meet Ayo Abbas: Marketing Expert
02:54 Defining Marketing and Its Importance
04:01 Common Marketing Mistakes in Architecture
05:27 The Role of Visuals in Marketing
10:23 Strategic Marketing vs. The Coloring Department
14:43 Keeping Up with Social Media Innovations
25:29 Defining Community in the Digital Age
26:45 Top Marketing Mistakes: Giving Up Too Soon
28:19 The Importance of Consistency in Marketing
35:00 The Myth of the Marketing Unicorn
39:10 Career Insights: From Construction PR to Marketing
40:50 Client Relationships and Personal Branding
47:31 Marketing Consultant Services and Podcasting
50:55 Conclusion and Final Thoughts

____

📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level

💻 Find out more at https://www.architecturesocial.com

  • (00:00) - Introduction and Welcoming Ayo Abbas
  • (01:23) - Understanding the Importance of Marketing
  • (02:46) - Common Marketing Mistakes in Architecture
  • (04:54) - The Role of Storytelling in Marketing
  • (10:07) - Strategic Marketing vs. The Coloring Department
  • (13:54) - Keeping Up with Social Media Innovations
  • (23:58) - Debating the Concept of Community on Social Media
  • (25:17) - Top Marketing Mistakes: Giving Up Too Soon
  • (26:47) - The Importance of Consistency in Marketing
  • (28:46) - The Role of SEO and Content in Building Authority
  • (33:03) - Avoiding the Marketing Unicorn Trap
  • (36:53) - Career Insights: Transitioning into Marketing
  • (39:19) - Client Relationships and Value Perception
  • (44:30) - Ayo Abbas: Marketing Consultant for Engineers and Architects
  • (47:23) - Conclusion and Audience Interaction

Episoder(253)

Alternative Careers in Architectural Photography, ft. Chris Hopkinson

Alternative Careers in Architectural Photography, ft. Chris Hopkinson

Often we've talked here on the Architecture Social about alternative careers in Architecture. Whether it's architectural journalism, moving to a developer or becoming an Architectural Photographer.I t...

27 Okt 202242min

Huh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler Suomala

Huh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler Suomala

If you've ever followed a Marketing expert for the Architecture Industry, you may hear some jargon and be thinking what on earth do some of these words and abbreviations mean... A few serial offenders...

20 Okt 20221h

How to move Client-Side as an Architect to a Developer or Main Contractor

How to move Client-Side as an Architect to a Developer or Main Contractor

With the rising cost of living and crashing economy in the UK, you wouldn't be the only Architect thinking about moving Client-Side.After all, I can see why many would think it would be appealing to w...

5 Okt 202251min

HELP! Get Me Out of Architecture, feat. Jake Rudin and Erin Pellegrino

HELP! Get Me Out of Architecture, feat. Jake Rudin and Erin Pellegrino

Have you ever thought about what it would be like to work in a different profession? Is it possible? Are the skills learnt while studying Architecture useful in other industries? Where do you even beg...

20 Sep 20221h 1min

Leaving Architecture to become a Successful Artist, ft. David Horgan

Leaving Architecture to become a Successful Artist, ft. David Horgan

David is a qualified Architect and a self-taught London-based painter interested in storytelling and social commentary, conveying fictional narratives often with figurative scenes expressed through ra...

15 Sep 202250min

Careers across Construction and Architectural Technology, ft. Joe Healey

Careers across Construction and Architectural Technology, ft. Joe Healey

Joseph is a Senior Architectural Technologist and author of the book "Building a career in architecture". We met several years ago when I was entering the industry as a Part I Architectural Assistant,...

13 Sep 202242min

I'm an underpaid and overworked Architect... GET ME OUT OF HERE!

I'm an underpaid and overworked Architect... GET ME OUT OF HERE!

Have you ever been working midnight hours in the office to meet a deadline and quietly thought to yourself, "What am I doing with my life?". OK, that's kind of dramatic. Perhaps you've seen your frien...

5 Sep 20221h 15min

I’m an Architect... but how do I also become a successful Content Creator? ft. Thomas Rowntree

I’m an Architect... but how do I also become a successful Content Creator? ft. Thomas Rowntree

Chances are that if you're watching this episode, you've also studied Architecture and worked in the industry. If you're also not living under a rock or have successfully gotten your life together, un...

1 Sep 202251min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
pengesnakk
utbytte
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
liberal-halvtime
rss-politisk-preik
lederpodden
okonomiamatorene
stormkast-med-valebrokk-stordalen
rss-markedspuls-2