The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

In this episode of The Manager’s Playbook, we sit down with Chris Anokute, the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long. As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist—from album creation to the hidden power plays that shape careers.

We dive into the realities of artist development, the role of gatekeepers, and the controversial world of pay-to-play in the music industry. Chris shares insider secrets on how labels manufacture success, the impact of streaming manipulation, and why some artists make it while others get left behind. Whether you're an artist, manager, or just a fan of the business, this episode is packed with raw, unfiltered insights into the music industry's inner workings.

Tune in now to hear the truth behind hit records and the strategies that shape global superstars.

Shoutout to our sponsor: Forever Fan

If you're an artist, manager, or label, stop leaving money on the table. Forever Fan is the ultimate CRM built for the music industry—helping you communicate directly with fans via text and email, track engagement, and optimize campaigns so your biggest supporters never miss a release, tour, or merch drop.Major artists and rising stars alike are already using Forever Fan to sell more tickets, push more streams, and drive real fan loyalty.

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#ForeverFan #FanEngagement #MusicMarketing #TheManagersPlaybook


Episoder(259)

Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish

Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish

On this episode of The Manager’s Playbook, former Interscope SVP Nick Groff pulls back the curtain on the evolving role of A&R at the major-label level.With a career that includes work with Billie Eil...

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Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R

Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R

Kardinal Offishall joins Ruiz on The Manager’s Playbook to share his evolution from chart-topping artist to global music executive.In this episode, Kardinal walks us through his journey from Universal...

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Inside the Playbook: Kardinal Offishall on The Magician VS The Scientist Behind The Music Business

Inside the Playbook: Kardinal Offishall on The Magician VS The Scientist Behind The Music Business

Kardinal Offishall joins Ruiz on The Manager’s Playbook to explore the powerful intersection of creativity and commerce in the music industry.In this episode, Kardinal breaks down the delicate balance...

16 Mai 20258min

Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius

Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius

On this episode of The Manager’s Playbook, Kardinal Offishall shares what it really takes to spot future stars before the world catches on.From discovering talents like Sean Paul, Estelle, Alex Da Kid...

15 Mai 202512min

Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels

Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels

Kardinal Offishall joins Ruiz on The Manager’s Playbook to unpack the real challenges artists and managers face behind the scenes of the music industry.From favouritism and blackballing to the fine pr...

14 Mai 202521min

The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role

The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role

In this episode of The Manager’s Playbook, we’re joined by Nick Groff, a veteran A&R with 16 years at Interscope and a roster that includes Billie Eilish, Jacob Collier, Machine Gun Kelly, and Avicii....

13 Mai 20252h 18min

Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing

Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing

The Manager’s Playbook sits down with Shara Senderoff, tech entrepreneur, investor, and Forbes '30 Under 30,' to break down what it really takes to start a fund and dive into angel investing. From ide...

12 Mai 202514min

Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg

Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg

The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Sh...

11 Mai 202510min

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