The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets

In this episode of The Manager’s Playbook, we sit down with Chris Anokute, the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long. As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist—from album creation to the hidden power plays that shape careers.

We dive into the realities of artist development, the role of gatekeepers, and the controversial world of pay-to-play in the music industry. Chris shares insider secrets on how labels manufacture success, the impact of streaming manipulation, and why some artists make it while others get left behind. Whether you're an artist, manager, or just a fan of the business, this episode is packed with raw, unfiltered insights into the music industry's inner workings.

Tune in now to hear the truth behind hit records and the strategies that shape global superstars.

Shoutout to our sponsor: Forever Fan

If you're an artist, manager, or label, stop leaving money on the table. Forever Fan is the ultimate CRM built for the music industry—helping you communicate directly with fans via text and email, track engagement, and optimize campaigns so your biggest supporters never miss a release, tour, or merch drop.Major artists and rising stars alike are already using Forever Fan to sell more tickets, push more streams, and drive real fan loyalty.

Ready to level up your fan engagement?

Check out Forever Fan today: ForeverFanMusic.com

#ForeverFan #FanEngagement #MusicMarketing #TheManagersPlaybook


Episoder(259)

Inside the Playbook: The Core Entertainment on How Artist Development Was Destroyed By The Internet

Inside the Playbook: The Core Entertainment on How Artist Development Was Destroyed By The Internet

Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, break down the evolution of artist development in the digital age. The internet may have changed the game, but cutting through the...

2 Mai 202510min

Inside the Playbook: The Core Entertainment on How Country Music is Driving Culture

Inside the Playbook: The Core Entertainment on How Country Music is Driving Culture

Chief Zaruk and Simon Tikhman, Co-Founders of The Core Entertainment, explore how country music is shaping culture, from lifestyle and fashion to entertainment and beyond. Discover why this genre isn’...

1 Mai 20258min

The Manager’s Playbook 022: Dame Ritter – Funk Volume, Hopsin, Bigg Jah, Independent Record Labels, Music Entrepreneur Club, Streaming, Revenue Streams, Brand Identity, Content Strategy

The Manager’s Playbook 022: Dame Ritter – Funk Volume, Hopsin, Bigg Jah, Independent Record Labels, Music Entrepreneur Club, Streaming, Revenue Streams, Brand Identity, Content Strategy

In this episode ofThe Manager’s Playbook, Dame Ritter, co-founder of the influential Funk Volume label joins the show to share hard-earned lessons from building one of the most iconic independent bran...

28 Apr 20251h 55min

The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy

The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy

In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks...

16 Apr 20251h 51min

The Manager’s Playbook 020: Lex Borrero Pt. 2 – The Art of Management, Loyalty, Authenticity, Sacrifice, Brand Discipline & Industry Pressure

The Manager’s Playbook 020: Lex Borrero Pt. 2 – The Art of Management, Loyalty, Authenticity, Sacrifice, Brand Discipline & Industry Pressure

What does Lex Borrero mean by "Managers Should Get 50%"? THE RETURN OF controversial manager Lex Borrero on The Manager's Playbook Podcast! We dive even deeper into what it really takes to manage tale...

1 Apr 20251h 39min

The Manager’s Playbook 018: Rachelle Jean-Louis – Behind Victoria Monét’s Success, Artist Development, Breaking Barriers & The Business of Artist Management

The Manager’s Playbook 018: Rachelle Jean-Louis – Behind Victoria Monét’s Success, Artist Development, Breaking Barriers & The Business of Artist Management

From Underdog to Superstar: The Unfiltered Truth About Artist Management with Rachelle Jean-LouisWhat does it really take to break an artist into the mainstream? Rachelle Jean-Louis, manager of Victor...

4 Mar 20252h 14min

Inside the Playbook: Chip Sutherland on The One Person EVERY Recording Artist Needs

Inside the Playbook: Chip Sutherland on The One Person EVERY Recording Artist Needs

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today...

1 Mar 20256min

Populært innen Underholdning

papaya
enkel-servering
tore-og-haralds-podkast
harm-og-hegseth
storefri-med-mikkel-og-herman
konspirasjonspodden
folk-flest-med-linn-og-nils
topp-3-med-wold-og-fladseth
tusvik-tnne
ma-pa-behandling-med-morten-ramm
kjendiscrush-med-sofie-karlstad
hovla
big-5-med-nils-og-harald-2
nare-venner
vitnemal
gi-meg-alle-detaljene
feedback-med-egon-holstad
rss-gammal-maiden
christine-dancke
rss-ls-the-next-episode