Jacob Rosenberg and the Bay Area Hip-Hop + Skateboarding Scenes of the Nineties (S7 bonus)

Jacob Rosenberg had a front-row seat to some rad SF/Bay Area history.

In this bonus episode, the filmmaker/storyteller shares some of that history, especially as it relates to his upcoming book, Right Before My Eyes. Jacob was born and raised in Palo Alto. He grew up in the Seventies and Eighties. His parents moved there from the East Coast and Midwest to raise kids in an environment that matched their liberal values more.

He started skating in the Eighties and would visit Justin Herman Plaza/EMB in The City with his skateboard but also his camera. He was one of the first to capture the skateboarding going on at EMB who was a peer of the skaters he was documenting. He soon found enough success with photography that he dropped out of high school and moved to San Diego to do that work full-time.

Two years or so later, he went to film school at Emerson College in Boston, where he met his mentor. That mentor passed away while Jacob was still in school, but he finished a movie that guy had been working on at the time of his death. After college, Jacob moved to Los Angeles, where he's lived ever since.

At this point in the episode, I share with Jacob the draw that SF had on me from about age 12, thanks to skateboarding, Bones Brigade, and especially, Tommy Guerrero. I never got to visit The City when I skated, but it was always fresh in my imagination. Jacob then goes on a sidebar about Tommy.

Jacob goes on to talk about the time frame covered in his book—1988 to 1998. His life changed at skate camp in the summer of 1988 (if my math is correct, this would be Jacob's last summer before high school). He met pro skateboarders that summer. Suddenly, unrelatedly, he was in Hawaii making a video for Hieroglypics. He cites 1988 as a pinnacle year for hip-hop. And he says that '91–'93 were the same for street skating. 1993 was also important for hip-hop.

The conversation then shifts to what the two cultures—hip-hop and skateboarding—had in common. He cites his childhood hero, Chuck D. (who wrote the afterword for his book) who noted that members of both subcultures were disenfranchised youth who found a way to express themselves. Well-put.

In the early Nineties, the dominance of ramp skating waned and gave way to street skating. With easier and more affordable access to video cameras, the scene got documented and documented well. Similarly, sampling and other recording equipment was getting cheaper and cheaper, and DIY hip-hop songs and videos flourished. And in a very specific way, a video that Jacob created and put Hieroglyphics' music in helped to unite the two groups in the Bay Area.

Jacob says that his self-published book, Right Before My Eyes, is meant to be a coffee table book. He intends for people to see the world he was documenting all those years ago through his eyes. There are photos, of course, but the book also contains screengrabs from videos he made as well as ephemera from that time—stuff like photos of photos, the cameras he used to shoot, and more.

Follow Jacob Rosenberg on Instagram to see his work. And visit Jacob's website to buy Right Before My Eyes, available now.

Photo by Stephen Vanaso

We recorded this episode over Zoom in November 2024.