Naming a Financial Services Company - Tips & Techniques

Naming a Financial Services Company - Tips & Techniques

Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose. On today's show, we'll discuss what strategies to use, and more importantly, what strategies NOT to use when naming your financial firm. If you plan to sell or transition your firm, having a brand name vs. a surname or legacy name can make a big difference. We'll provide insights and examples into creating timeless, meaningful financial brand names that stand the test of time -- without sounding old and outdated. Or clunky and forgettable. With over 250 brand names to our credit, Tungsten has the experience to help shine the light on best branding practices. Tune in and subscribe to learn more about how to build a better, brighter brand!

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Episoder(36)

Finding Brandable Domain Names for Your New Business

Finding Brandable Domain Names for Your New Business

When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniqu...

30 Jul 201855min

Naming a Tech Company - Six Steps to Branding Success

Naming a Tech Company - Six Steps to Branding Success

Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and ...

16 Jul 201853min

Rebranding Your Non Profit Organization - 5 Steps to Success

Rebranding Your Non Profit Organization - 5 Steps to Success

Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non pr...

8 Jun 201855min

The Company Branding Process - 10 Steps to Success

The Company Branding Process - 10 Steps to Success

The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company....

29 Mai 201855min

Brand Architecture: From Chaos to Clarity

Brand Architecture: From Chaos to Clarity

When companies grow and add new products and services, they often experience "brand sprawl." Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is n...

10 Mai 201855min

Company Naming Strategies - 8 Great Methods to the Madness

Company Naming Strategies - 8 Great Methods to the Madness

For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don't even know there are actual company naming ...

27 Apr 201855min

Personal Branding - Real Life Tips from a Serial Entrepreneur

Personal Branding - Real Life Tips from a Serial Entrepreneur

Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists. Today's show features Laura Guest, a Certified Public Speake...

27 Apr 201855min

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