Mistakes of Being "The Face": Building a Brand without changing who you are, imposter syndrome, & dealing with the haters

Ever wondered what its like to be the face and leader of a massive brand? In a world full of likes and comments, how do you continue to keep putting yourself out there? How do you continue to allow yourself to be led by the positive and encouraging ones instead of being distracted and discouraged by the negative ones?

Hit us up on IG! @ladyboss & @realbrandonpoulin

I Can't Believe They Said That:

“I think somewhere in the 100,000 follower range is where my mindset shifted about all of it.” -KP

“Jesus has the biggest following even if you don’t believe, and a lot of people still don’t like and talk crap about him so why do you think you are excused of that same heat?” - KP

“You can’t get too high on the highs and low on the lows.” -BP&KP

“I want to be 100% me in every area.” - BP

“Your beliefs don’t have to be the centerpiece for your business’s advertising, you’ll just get trapped if you aren’t who you are.” -BP

If we didn’t speak our beliefs on the front-end then people wouldn’t be able to self sort into ‘Am I a good fit to work with them or not?’” -KP

“Is money more important than the thing that you are supposed to be doing?” -BP

Key Moments:

Looking back at what it felt like to feel under qualified to personally help people and how it affected the content creation process. (8:56)

Finding the right mindset on how to deal with some of the nastiest comments. (19:35)

Realize that criticism gets exposure to help understand how negativity on the internet can be used productively. (23:47)

Don’t be luke-warm when creating a personal brand on the internet. (31:54)

Understanding the different seasons of losing and gaining followers. (51:45)

You have to treat your customers like your children, not your spouses. (1:07:02)

The Mistakes:

Mistake 1: Leaning too heavily on the feeling of feeling like a fraud at the beginning of the journey. (10:19)

Mistake 2: Getting too attached to the comments. (18:56)

Mistake 3: Allowing my identity to become my popularity. (48:42)

Mistake 4: Not realizing someone was pooping on my porch soon enough. (58:04)

Mistake 5: Trying to be my customer’s and brand’s savior. (1:04:55)