42: Scent Sells: How To Sniff Targeted Ads

For those tired of swiping on apps, four artists in London have brought you another sensory option for finding a date: smelling your way to a match. The Scent of Connection is an artist collective fou...

25 Feb 20251h 8min

We all know perfume collecting is an expensive hobby. Yet blind buys are on the rise, according to this BoF article (but also to anyone who's keyed into PerfumeTok or fragrance enthusiasts in general)...

18 Feb 202555min

We've all been perfume-fished before — someone smells really good, which makes you crush real hard, and then after getting to know them, you realize that maybe the best thing about them was their scen...

11 Feb 202559min

New year, same us — now with more ( ◡‿◡ *) as you'll notice in our official new look (thanks to photographer Zach Bergren). We're chatting about all the things we've smelled during the longest month o...

4 Feb 202552min

We recorded this ep on the eve of the U.S. TikTok ban, speculating what will become of the fragrance culture (and economy) in a post-TT digital landscape. Welp. We all know how that went... So instead...

21 Jan 202553min

It’s the start of 2025, and what are we smelling? A lot of existential ennui, a lot of apocalyptic uncertainty, a lot of Baccarat Rouge dupes.  If a chart of the fragrance brands with the most social...

14 Jan 202555min

We do this every year: reflect upon what happened in smells this year, while predicting what the next year will bring in our scented economy. So far, we've been... right. So please enjoy another editi...

17 Des 202454min

AKA Our most-worn, most-talked-about, most loved scents released in 2024.  [What we smell like today: Dauphinette Poisonoud, Snif No Noses Inc Naughty Nonna] Find more info, episodes, and merch at S...

10 Des 20241h 2min