Salling Group’s New Loyalty Platform is ‘Grandma Approved’
Send a text Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week...
1 Apr 202123min
‘Avocado Nation’ Helping Grow Avocados From Mexico Sales
Send a text Ivonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertising, pr...
29 Mar 202130min
Chipotle Uses Unique Ways, Channels to Build Loyalty program
Send a text In Summer 2016, Chipotle tested a limited-time promotional program that appealed to its younger demographic. While the test went well, it wasn’t until Jason Scoggins, Chipotle’s Director o...
8 Mar 202127min
Ally Financial’s Marketing Capitalizes on Gamification Efforts
Send a text Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive fina...
2 Mar 202114min
Choice Hotels Bets on New Gaming Partnership To Increase Loyalty
Send a text Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International is one of the largest and most successful lodging franchisors in the world. Choice ...
1 Mar 202129min
Q&A With Raja Rajamannar, Mastercard
Send a text Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authore...
24 Feb 202131min
Atlantic Lottery Extends Customers’ Play Experience
Send a text Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments...
23 Feb 202110min
Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’
Send a text Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytronix. Mark Johnson, CEO of Loyalty360, spoke abo...
22 Feb 202118min
