750 | Unleashing the Power of Personal Experience in SEO

750 | Unleashing the Power of Personal Experience in SEO

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena.

We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google's shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach.

Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise.

Brand is the play, folks.

Key Segments

[00:06:59] Brand Building for AI Defense

[00:10:21] EDGE of the Web Title Sponsor: Site Strategics

[00:12:48] "Images as Essential Content"

[00:16:39] EDGE of the Web Sponsor: InLinks

[00:18:49] Challenging SEO Quality Rater Role

[00:21:13] Evaluating Experience for Google Rankings

[00:24:23]  People-Focused Content

[00:29:41] EDGE of The Web Sponsor: Wix Studio

[00:33:04] Personalization: Your Company's Unique Edge

[00:36:59] Evolving Strategies for Affiliate SEO

[00:39:17]  Launching New SEO Marketing Directory: Zippy List

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Inlinks: https://edgeofthewebradio.com/inlinks

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest:

X: @CyrusShepard

X: @ZyppySEO

LinkedIn: Cyrus Shepard

Resources:

Zippy SEO Company List

Episoder(844)

771 | SEO News from the EDGE | Week of 9.15.2025

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind? This week, we cover trending topics including Google's expanded AI mode for multi-lingual s...

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770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

Google's AI is poised to wipe out half of news publishers' traffic, but Barry Adams isn't here to panic—he's here to bring the hard truths (with a side of hope). On this week's EDGE of the Web, we div...

8 Sep 202543min

769 | AI/SEO News from the EDGE | Week of 8.25.2025

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into b...

28 Aug 20251h 3min

768 | Social News from the EDGE | Week of 8.18.2025

768 | Social News from the EDGE | Week of 8.18.2025

AI Mode goes global, Google's giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape ...

22 Aug 202553min

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Bruce Clay is back on the EDGE and he's bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter exp...

14 Aug 202543min

766 | Local News from the EDGE | Week of 7.21.2025

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws beh...

28 Jul 20251h 3min

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn't changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk us...

11 Jul 202545min

764 | News from the EDGE | Week of 6.23.2025

764 | News from the EDGE | Week of 6.23.2025

It's a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Eri...

26 Jun 202541min

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