Cybersecurity is a big issue for the public transportation sector | Tina Mörch-Pierre

Cybersecurity is a big issue for the public transportation sector | Tina Mörch-Pierre

Innovation is playing an important role in improving the customer experience for public transportation users. Transit agencies should create a strong innovation culture within their organization to define what innovation means to them, generate new ideas by involving front-line staff, learn best practices from other agencies, and conduct pilots to test new ideas. On-demand buses, Mobility as a Service (MaaS), and blockchain are all new emerging opportunities for transit agencies. There are also new challenges such as cybersecurity. DART (Dallas Area Rapid Transit) has implemented many innovative projects, such as passenger fare restructuring, on-demand mobility, integration with first and last-mile connectivity, and the establishment of a mobility sandbox.

Tina Mörch-Pierre is the Sr. Director, Innovation and Technology Services at First Transit. Her experience and depth of knowledge span over twenty-five years in varying industries including transportation, healthcare, technology, and finance. Previously, she was working as AVP – Innovation at DART (Dallas Area Rapid Transit). Tina has spent the last decade leading various transit initiatives including fare collection programs, launching mobile applications, strategizing, and deploying MaaS programs as well as exploring innovative approaches to solving transportation needs. She shared her experience on various key topics and her personal journey.

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Episoder(50)

Why Public Transit Must Reinvent Itself for the AI Era | Mark Seeger

Why Public Transit Must Reinvent Itself for the AI Era | Mark Seeger

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Sentient Ticketing Explained: The AI Revolution in Public Transit | Dheeraj Bhardwaj

Sentient Ticketing Explained: The AI Revolution in Public Transit | Dheeraj Bhardwaj

What if public transport systems could think, learn, and respond in real time? Artificial intelligence and real-time data are transforming the future of mobility and public transportation. Ticketing i...

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How Vancouver is Transforming Public Transportation for the Future of Mobility | Kevin Quinn

How Vancouver is Transforming Public Transportation for the Future of Mobility | Kevin Quinn

Metro Vancouver is a city that has quietly built one of the most advanced and integrated public transport systems in North America—from automated SkyTrain to strong transit-oriented development. Trans...

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The Future of Transit: Automation, Open Payments & Culture Change | Randy Clarke

The Future of Transit: Automation, Open Payments & Culture Change | Randy Clarke

Public transport systems are the lifeline of any city, connecting people, supporting economic growth, and shaping urban life. WMATA operates service in Washington DC Metropolitan area. Metrorail opera...

24 Mar 48min

Autonomous mobility will complement Public Transport | Debra A. Johnson

Autonomous mobility will complement Public Transport | Debra A. Johnson

Public transport is the business of people moving people and is really the great societal equalizer. Mobility ensures that people can access to job and other opportunities. If the customer get a bette...

22 Des 20251h 2min

Autonomous Mobility is Here and Accelerating | Sascha Meyer

Autonomous Mobility is Here and Accelerating | Sascha Meyer

Autonomous mobility is set to transform how we move in the coming years. With rapid advancements in artificial intelligence, autonomous vehicle (AV) technology is accelerating faster than ever. Leadin...

9 Nov 20251h 9min

Transform Public Transit Through Better Service | Nadine Lee

Transform Public Transit Through Better Service | Nadine Lee

Public Transit is facing modal competition and it is important to leverage all modes to their highest and best use. It is important for public transit agencies to evolve and reinvest the service to co...

11 Mai 20251h 31min

Public Transport agencies must adopt to evolving riders' behaviour  | Adam Giambrone

Public Transport agencies must adopt to evolving riders' behaviour | Adam Giambrone

Transformation is always challenging, and the public transport sector is no exception. Around the world, this industry is undergoing significant change as travel patterns evolve and expectations grow....

11 Sep 20241h 32min

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