The Power of Storytelling in Retail | #22 Leana Less
Bealls Legacy31 Jan 2025

The Power of Storytelling in Retail | #22 Leana Less

In this episode, Matt talks with Leana Less about the art of storytelling and the evolving identity of Bealls Inc. Leana shares her journey before joining Bealls, what drew her to the company, and how storytelling can shape brand perception. They dive into the challenges of rebranding, the balance between Bealls and Bealls Florida, and what excites her most about the future. With bold predictions for 2025 and beyond, Leana offers a visionary take on where retail—and Bealls—is headed.



Interested in a Career at Bealls? – ⁠https://www.beallsinc.com/beallsinc/careers⁠

Follow Bealls Legacy on LinkedIn - ⁠https://www.linkedin.com/in/bealls-legacy/⁠



Episode Timeline:

00:00 Introductions

03:42 Growing Up

06:43 Before Bealls

19:54 Arriving at Bealls

23:52 Better Storytelling

28:00 bealls & Bealls Florida

36:51 Re-branding challenges

43:32 Excited about 2025

47:16 Predictions for 2025

50:55 Closing

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