The Road to CMO at Bealls Florida | #23 Roselle Thomas
Bealls Legacy14 Feb 2025

The Road to CMO at Bealls Florida | #23 Roselle Thomas

In this episode, Matt sits down with Roselle Thomas to explore her inspiring rise within Bealls Inc. and the journey toward her role as Chief Merchandising Officer. Roselle shares her early days with the company, the keys to her success, and what it takes to lead marketing efforts in a fast-evolving Florida landscape. They discuss replicating results, staying grounded in Bealls values, and what she’s most excited about for the future. A conversation full of insight, energy, and strategic clarity.


Interested in a Career at Bealls? – ⁠https://www.beallsinc.com/beallsinc/careers⁠

Follow Bealls Legacy on LinkedIn - ⁠https://www.linkedin.com/in/bealls-legacy/⁠



Episode Timeline:

00:00 Introduction

04:18 Bealls Beginnings

12:58 Keys to Success

27:13 Preparing for the CMO Role

29:01 Favorite Job So Far?

42:47 Replicating Success

46:30 Navigating New FL Demographics

51:05 Marketing Driver

55:19 Bealls Values

01:06:16 What are you most excited about?

01:11:26 Closing

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