Ep. 2296 Juliana Colangelo interviews Gary Fisch and Scott Ades | Masterclass US Wine Market

Welcome to Episode 1659, Making Social Media Work for a U.S. Audience with Kristen Reitzell and Alessio Inama . This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide. Abstract: With today’s consumer spending more time online than ever before (except for perhaps March 2020), it is critical for brands to understand how to utilize social media not just as an awareness tool, but as a meaningful conversion strategy. As an owned communications platform, social media offers brands the opportunity to control their message, engage directly with their community, and measure performance. Kristen Reitzell, SVP Communications & Digital Marketing at Jackson Family Wines, can give attendees a breakdown of the social platforms that are critical to U.S. consumers and how to use them to grow your business, from content creation to amplification (advertising) to community management. Kristen will discuss the importance of these owned channels for both large and small brands, and the value of meaningful and impactful content. She will discuss how to optimize content creation for a U.S. audience as well as working with influencers. Kristen will also touch on how impressions can lead to improved discoverability to drive awareness, attract new consumers, and ultimately, sell wine. More about today’s speaker: Kristen Reitzell Kristen Reitzell is the Senior Vice President of Communications & Digital Marketing at Jackson Family Wines. Kristen manages all aspects of the company’s communications strategy, overseeing corporate and family communications, as well as PR and digital marketing across the company’s global portfolio of wineries in California, Oregon, France, Italy, Australia, Chile, and South Africa. Connect: Instagram: @vineball Facebook: www.facebook.com/khoranreitzell Twitter: @vineball Linkedin: www.linkedin.com/in/kreitzell/ More about today’s moderator: Alessio Inama Alessio Inama is referred to by his brothers as the “creative director” of the family company. The nickname refers to the fact that his role in sales, communication, marketing and packaging care goes beyond simple management, but combines the artistic and analytical aspects. Connect: Instagram: @alessio_inama Facebook: www.facebook.com/sciso LinkedIn: www.linkedin.com/in/alessio-inama-229b6082/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

26 Okt 202334min

Welcome to Episode 1617 Stevie Kim moderates Clubhouse’s Ambassadors’ Corner – In this episode, Fanny Breuil Interviews Paola Mustilli. These sessions are recorded from Clubhouse and replayed here on the Italian Wine Podcast! Listen in on this series as Italian Wine Ambassadors all over the world chat with Stevie and their chosen wine producer. Which producer would you interview if you had your pick? Co-Moderator - Fanny Breuil is from Angers in the Loire and have always been into wine. She studied agronomy engineering and oenology. First, she worked as a winemaker (France, Italy, Chile) and then as a salesperson for a wine importer in the USA. In 2008, She founded her company Genuine Wines with a deep willingness to help winegrowers located in lesser-known or underappreciated wine regions (but that had great potential). She started with Jura and Emilia Romagna. Since then she has been helping them with their export markets as part of each team. These are French and Italian domaines. Aside from her main activities within export, she also has a small Italian wine importing venture in France; she also works on Labadens, a wine project, she makes wines along with Thomas Oui, a fellow wine lover.” Connect: Facebook www.facebook.com/GenuineWines Instagram fannybreuil Twitter fanny_breuil LinkedIn www.linkedin.com/in/fanny-breuil/ Website genuinewines.com/en/blog/intervie…th-fanny-breuil/ Guest Bio - Paola Mustilli is the eldest of 3 children, she was born in Naples in 1962. She grew up in the countryside and helped run the family business producing fruit, tomatoes and wine. After graduating in agrarian studies with a technical-economic focus, Paola has worked for a year in Roma for a company that dealt with research in agriculture. In particular, she followed the various phases of development of the national vineyard register by carrying out monitoring in various regions of Italy, surveying existing vineyards and verifying their accuracy by aerial survey of the territory. The year 1991 was a turning point in her life because she met Buddhism, which she still practices today, and decided to return to her family to take care of the business with her parents. In 1996 she married a musician who is still her life partner with whom she has four children, a boy and three girls. The first vines planted by a Mustilli was back in 1700’s but the family estate has been created in 1960 by her father, leonardo Mustilli who rediscovered the local indigenous grape varieties, including Falanghina. Today the domain spreads over 15 ha. Connect: Facebook facebook.com/cantinemustilli Instagram instagram.com/cantinemustilli Twitter twitter.com/cantinemustilli LinkedIn linkedin.com/in/cantinemustilli Website www.mustilli.com More about the moderator Stevie Kim: Stevie hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! To find out more about Stevie Kim visit: Facebook: @steviekim222 Instagram: @steviekim222 Website: vinitalyinternational.com/wordpress/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

26 Okt 202343min

Welcome to Episode 1629; part of our Italian wine interview series set in Bologna! Today’s interview is between Stevie Kim and Francesco Marone Cinzano of Col d'Orcia Stevie Kim and her team traveled to the Bologna Slow Wine Fair in March 2023. There they conducted dozens of interviews with some of Italy's most inspiring producers. Join the fun every Thursday afternoon! Tune-in each Thursday as we bring you the great interviews that unfolded over the course of 3 days. More about today’s winery: Col d'Orcia literally means hill overlooking the Orcia river, which marks the south-west border of the production area of ​​Brunello di Montalcino, the name of the company is intrinsically linked to the position where the vineyards are planted. Producing the best wines, which can be obtained from the exceptional combination of the soil and climate of this area of ​​Montalcino, is the mission of Col d'Orcia. Connect: Website: www.coldorcia.it/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

26 Okt 20237min

Welcome to Episode 1618, where Masters of Wine, Gabriele Gorelli MW and Andrea Lonardi MW talk about their upcoming seminar on wine2wine Business Forum 2023, Taste Til You Drop: The journey from wine student to Master of Wine wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide. Abstract: Italy’s two Masters of Wine, Gabriele Gorelli MW and Andrea Lonardi MW, bring the band back together and share the story of their infamous partnership, which has seen them supporting each other through years of work to achieve MW status. Discover the alchemy of their friendship, the strength of their study system and see them live and in person, tasting and evaluating wines to MW standard as participants taste along with them. Register for the event: liveshop.vinitaly.com/en/events/tast…aster-of-wine/ More about today’s guests: Gabriele Gorelli MW was born in Montalcino in 1984. His grandfather used to be the smallest Brunello di Montalcino producer, accounting for a mere 0,46ha’s. That’s where he developed a real passion for wine. After completing his studies in Languages in 2004 he co-founded a wine-oriented advertising agency, Brookshaw&Gorelli. Over the years, he has had the opportunity to consult for many Italian wineries and Consortiums. In 2015, Gabriele started his studies at the ‘Institute of Masters of Wine’. He is now the sole Italian Master of Wine. During the same year, he co-founded KH Wines S.r.l., a company that helps European wineries in export markets. Nowadays, KH Wines holds a significant number of custom-made products designed from scratch, from the sensory profile end of the spectrum, to packaging, to storytelling. Since 2019, he has been the ambassador for Italy at the ‘International Wine Challenge’ in London. ---- Andrea Lonardi MW was born in Valpolicella, graduated in Agriculture from the University of Bologna and has a Masters in Management Control from the Grande École of Montpellier. After training internships in Languedoc and Sonoma, Lonardi began his career in the top wine division of the Italian Wine Group (GIV), working in Marketing & Sales. In 2005 he led the reorganization project for the wine-growing part of the group. He focused on the most important Italian wine territories, overseeing more than 1,000 hectares of vineyards and 13 estates from the Alps to Sicily, in his role as group Viticultural Coordinator. Lonardi also oversaw the oenological aspect of several projects, beginning in 2008. He became the Chief Operating Officer of Bertani Domains in 2012. Known today as Angelini Wines & Estates, Lonardi manages production reorganization for the company, development of the group concept, construction of the product portfolio and business development. He continues in research, production and distribution development in the world of fine wines at AW &E. Lonardi is vice president of the Consorzio Tutela Vini della Valpolicella, a member of the board of Unione Italiana Vini and has played a decisive role in the development of the "Le Pievi" project in Vino Nobile. _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

26 Okt 202316min

Welcome to Episode 1619; part of our Italian wine interview series set in Bologna! Today’s interview is between Joy Livingston and Marina Morri of Cantina San Marino Stevie Kim and her team traveled to the Bologna Slow Wine Fair in March 2023. There they conducted dozens of interviews with some of Italy's most inspiring producers. Join the fun every Thursday afternoon! Tune-in each Thursday as we bring you the great interviews that unfolded over the course of 3 days. More about today’s winery: The first historical documentation that bears witness to the importance of the vine dates back to the 13th century “… on March 30th 1253, a colony contract was stipulated for a vineyard in the Valdragone area between the grantor Sabatino of San Marino and the conductor Deutaidi di Superclo da San Marino…” The first Rustic Cadastre of the history of the Republic, written in 1775, and some official documents reconstruct the history of San Marino enology. Already at the time, the white Canino, the Biancale, the Trebbiano, the black and white Moscatello, the Aleatico, the Albana and the Sangiovese were the most common vines. I vanti were raised a few palms from the ground, with vines married to maples and accompanied by olive and fruit trees. Connect: Website: www.cantinasanmarino.com/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

26 Okt 20235min

Welcome to Episode 1616, in which Cynthia Chaplin interviews Umberto Valle of Poggio Trevvalle in this installment of Voices, on the Italian Wine Podcast. The winery is awarded the Best Biodynamic Red Wine 2023 Trophy for Toscana Igt Sangiovese Vino Biologico Capocuore 2021 in Wine Without Walls, a section of 5StarWines – the Book wine selection in 2023 More about today’s winery The Poggio Trevvalle agricultural company has its headquarters in Campagnatico, in an area in which the DOCG Morellino di Scansano and the DOC Montecucco intersect and overlap. The farm was purchased at the end of 1998 by the brothers Umberto and Bernardo Valle, who personally take care of the 13 hectares of vineyards on the property, located around the cellar. Sangiovese, a typical grape variety of the region, dominates the vineyard, while Merlot, Alicante and Cabernet Sauvignon are also grown in small plots. The idea that inspires all of Poggio Trevvalle's production is to produce natural wines, pleasant to drink even immediately, but, above all, which have their own unmistakable distinctive character, which makes them unique. To pursue this objective, the elements such as soil, flora and fauna must be absolutely natural, and it is for this reason that the Valle brothers immediately began organic production from the vineyard to the cellar. All the grapes produced, harvested at very advanced ripeness to attenuate the tannins, are destemmed and pressed within two hours of harvesting and undergo an initial fermentation in steel tanks at a controlled temperature, using only indigenous yeasts, while the malolactic fermentation takes place in tanks in concrete or in large wooden barrels for Sangiovese and Alicante, while for the other vines such as Merlot and Cabernet Sauvignon it takes place in steel or in small wooden barrels; only after this second fermentation are the different blends made. In the Italian wine scene, the wines produced by the Poggio Trevvalle winery stand out for their naturalness combined with great pleasantness and an absolutely interesting quality-price ratio. Connect: Facebook: www.facebook.com/poggiotrevvalle/ Email: valle@poggiotrevvalle.it About today’s Host: Cynthia Chaplin is a VIA certified Italian Wine Ambassador, a professional sommelier with FIS and the WSA, a member of Le Donne del Vino, and a Professor of Italian wine and culture. Born in the USA, she’s lived in Europe since 1990. Italian wine, in particular rosé, is her passion. She works with embassies, corporations and private clients, creating and presenting tastings, events, seminars and in-depth courses. Cynthia is a wine writer, a judge at international wine and sake competitions, she consults with restaurants and enotecas developing comprehensive wine lists and food pairings, and she advises clients who want to curate an Italian wine collection. She currently works for Vinitaly International in Verona as a Project Manager, Educator, and the host of VOICES Series on The Italian Wine Podcast, focusing on diversity and inclusion in the global wine industry. Connect: Facebook: Italian Wines in English Instagram: kiss_my_glassx Linkedin: www.linkedin.com/in/cynthia-chaplin-190647179/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Share this pod! Remember Voices is all about diversity, equity, and heart-warming personal stories about real people!

25 Okt 202322min

Welcome to Episode 1627 Stevie Kim moderates Clubhouse’s Ambassadors’ Corner – In this episode, Robert Maggi interviews Massimo Pasetti. These sessions are recorded from Clubhouse and replayed here on the Italian Wine Podcast! Listen in on this series as Italian Wine Ambassadors all over the world chat with Stevie and their chosen wine producer. Which producer would you interview if you had your pick? Co-Moderator - Half Welsh, half Italian. Born and bred in Puglia He is now settled in Cardiff where he’s been for the past 4 years. After graduating in 2012 from Aberystwyth University in Business and Management with Spanish, It was a simple wine course back in 2013 that sparked his passion for wine and he now hold the AIS certification as a Sommelier, level 3 WSET, and recently qualified as an Italian Wine Ambassador with the VIA Accademy. He has extensive experience in the sector including time with the award winning Australian winery ‘Jim Barry Wines’ as well as dedicating the last 5 years to the promotion of wines from Puglia around the globe. His passion is now his job, and he now runs his own company, WinesnVines, with the aim to import and distribute wines from Italy in the UK market, focusing on smaller producers and native varieties from Italy. He recently founded and organised the 2nd edition of the Cardiff Wine Festival. He is a real wine enthusiast and always on the hunt for new varieties! Connect: Facebook Robert Maggi Instagram rbm89 LinkedIn Robert Maggi Website www.winesnvines.co.uk Guest Bio - Massimo Pasetti I’m one of the three sons of Domenico Pasetti, the owner of the Pasetti Company. My brother, my sister and I have different roles in the Winery: Francesca Rachele is in charge of the administration, Davide, who is an oenologist, is in charge of the wine production and I’m in charge of the export and international visibility. Pasetti is a 5 generations long family business. It is one of the most known and stable wineries in Abruzzo and Italy. All of our vineyards (about 80 hectares) are entirely located in the Gran Sasso and Monti della Laga National park, up to 550 meters above sea level. We are focused on Abruzzo native varieties such as Montepulciano, Trebbiano, Passerina and Pecorino. Our wines, including the well-known Testarossa, are currently exported in the majority of countries around the world. Connect: Facebook www.facebook.com/pasettiviniofficial Instagram www.instagram.com/pasetti_vini/ Twitter twitter.com/pasettiwinery Website www.pasettivini.it/it/famiglia/ More about the moderator Stevie Kim: Stevie hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! To find out more about Stevie Kim visit: Facebook: @steviekim222 Instagram: @steviekim222 Website: vinitalyinternational.com/wordpress/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Follow Italian Wine Podcast for more great content - winery interviews from the Clubhouse sessions! Psssst…FYI, this show is our most popular show, find out why by tuning-in!

25 Okt 202341min

Welcome to Episode 1615 on Italian Wine Podcast, Wine, Food & Travel With Marc Millon. Today, he will be interviewing Antonio Bertone More about today’s guest Trend spotter, brand builder, idea generator and ferocious entrepreneur, Antonio Bertone brings over 30 plus years of passion and experience in brand management and marketing expertise to everything he does. With a proven track record for elevating brands from local to global consumer consciousness, Bertone began his consumer acquisition journey back in the early nineties with his record shop in Milford, Massachusetts and putting on punk rock matinees in the clubs around Boston, Massachusetts. His style is known to be unorthodox but has a long list of wins to back up his methodology. In addition to his past work at WHOOP, Bertone currently serves on the board of Narragansett Beer. Bertone is also co-founder of Alileo, a Sicilian boxed natural wine brand. In its first year of production Alileo was awarded three medals by the Decanter World Wine Awards 2023, the world’s leading wine competition, and has received countless accolades from national wine media. Created by husband and wife team Antonio Bertone and Alexandra Drane, Alileo is produced in partnership with Bertone’s family in Sicily and imported to the United States. A family endeavor, Bertone’s cousin lovingly crafts the wine in the seaside village of Marsala, Italy, also famous for its Marsala Wine and Sea Salt production. Bertone’s family oversees the winemaking and logistics for the brand. Connect: Website: alileowines.com/ Instagram: www.instagram.com/alileowines/ More about the host Marc Millon: Marc Millon, VIA Italian Wine Ambassador 2021, has been travelling, eating, drinking, learning and writing about wine, food and travel for nearly 40 years. Born in Mexico, with a mother from Hawaii via Korea and an anthropologist father from New York via Paris, he was weaned on exotic and delicious foods. Marc and his photographer wife Kim are the authors of 14 books including a pioneering series of illustrated wine-food-travel books: The Wine Roads of Europe, The Wine Roads of France, The Wine Roads of Italy (Premio Barbi Colombini), and The Wine Roads of Spain. Other titles include The Wine and Food of Europe, The Food Lovers’ Companion Italy, The Food Lovers’ Companion France, Wine, a global history. Marc regularly lectures and hosts gastronomic cultural tours to Italy and France with Martin Randall Travel, the UK’s leading cultural travel specialist. He is soon to begin a regular series on Italian Wine Podcast, ‘Wine, food and travel with Marc Millon’. When not on the road Marc lives on the River Exe in Devon, England Connect: quaypress.uk/ marcmillon.co.uk vino.co.uk quaypress.com LinkedIn: linkedin.com/in/marc-millon-50868624 Twitter: @Marc_Millon _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

24 Okt 202328min