How to Bootstrap a Marketing Studio - Arica Rosenthal & Kristen Schellenberg, Hart & Highland

Arica and Kristen are the power cofounder duo behind Hart & Highland, an LA based creative and marketing studio that helps CPG food/ bev /wellness brands be heard, seen and understood by their target customer. They bootstrapped the business to $1M in revenue and are just getting started. They tell me about their journey to becoming founders of Hart & Highland - getting off of the corporate path and starting their own businesses before meeting through the beautiful rom com sequel story of how they eventually partnered up to build their agency together. They dive into details of what makes their cofounder relationship not just work, but flourish, why they wouldn’t build without one another, and how the business evolved to be a successful bootstrapped agency. Pure fun and inspiration, enjoy Arica and Kristen!

Connect with Arica:
- https://www.linkedin.com/in/aricarosenthal/

Connect with Kristen:
- https://www.linkedin.com/in/kristen-schellenberg/

Check out Heart and Highland: https://www.hartandhighland.com/

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0:00 Hook
00:34 Introducing Arica & Kristen
02:21 Kristen's background in influencer marketing
11:10 Arica's background in fashion and CPG marketing strategy
18:23 Going from being closed to the idea of a cofounder to dating each other as cofounders!
28:07 Cofounder agreements that powered their relationship & business to flourish
40:50 Bootstrapping an agency - riding the the ups and downs of the rollercoaster
49:45 How Arica & Kristen design their lives