Un-gatekeeping LinkedIn + Strategic Networking
Built in Public25 Mar 2025

Un-gatekeeping LinkedIn + Strategic Networking

AJ Eckstein joins host Courtney Johnson to uncover the untapped potential of LinkedIn for content creators, professionals, and brands. As the founder of Creator Match, AJ specializes in helping creators monetize on LinkedIn while brands leverage influencer marketing in the B2B space.

He breaks down why LinkedIn is the last content-deficient platform, how to navigate brand deals, and why video is the future of LinkedIn. AJ also shares insights on networking, personal branding, and how professionals can use LinkedIn to land new career opportunities.

AJ and Courtney dive into practical strategies for leveraging LinkedIn’s unique audience, including how to optimize your profile, attract brand partnerships, and create content that stands out. They also discuss the importance of personal branding, why professionals should start posting now, and how to network effectively without being spammy.

Whether you’re a creator looking to monetize, a brand exploring influencer marketing, or a professional hoping to level up your career, this episode is packed with actionable insights to help you succeed.

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Episoder(109)

I Answered Every Question K*lling Your Personal Brand (Q&A)

I Answered Every Question K*lling Your Personal Brand (Q&A)

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The Creator Behind A 53 Million View Video On How To Make Money From A Personal Brand, with Cru Mahoney

The Creator Behind A 53 Million View Video On How To Make Money From A Personal Brand, with Cru Mahoney

Today I'm sitting down with Cru Mahoney, a mindset and personal brand coach who posted every single day for two years to almost nobody, then had one video hit 53 million views and go from 7K to 300K f...

25 Aug 1h

School of Hard Knocks' Host Reveals the Framework Behind Their 23M Followers

School of Hard Knocks' Host Reveals the Framework Behind Their 23M Followers

hi friends!! today I'm sitting down with Rachel Hague, co-host at School of Hard Knocks (yes, THE 23 million-follower media company) and this episode made me want to fire my own excuses.I've spent act...

18 Aug 50min

The Delegation Playbook That Made Me 7 Figures

The Delegation Playbook That Made Me 7 Figures

hey friends!! welcome back to another solo episode. it's been way too long and I have so much to say before my mat leave!!🤰🤍okay so. I once paid a woman $100 to clean my house, then spent the entire...

11 Aug 48min

How April Whitney Went From a $65 Ebook to Building the Petite PWR ® Fitness Empire

How April Whitney Went From a $65 Ebook to Building the Petite PWR ® Fitness Empire

April Whitney was eating under 1,200 calories a day, training like an elite athlete, and still couldn't figure out why her body wasn't changing. Then she started working as a copywriter in pharmaceuti...

4 Aug 55min

How To Build A Profitable Personal Brand Without Quitting Your Job, with Adama Lorna

How To Build A Profitable Personal Brand Without Quitting Your Job, with Adama Lorna

Adama posted her first YouTube video to about five views, most of them people she already knew, while working full-time as a site reliability engineer. She never quit that job. She built a 180,000+ su...

28 Jul 37min

The Man Behind Hormozi and Simon Squibb's Growth on How to Make Money With Your Personal Brand

The Man Behind Hormozi and Simon Squibb's Growth on How to Make Money With Your Personal Brand

Tobias Allen was knocking on doors at 16 with no job, no connections, and no plan, and by 25 he was Director of Marketing at Acquisition.com working directly with Alex and Leila Hormozi.And in this ep...

21 Jul 55min

Simon Alexander Ong: The Personal Brand Playbook That Got Him 4 Million Views

Simon Alexander Ong: The Personal Brand Playbook That Got Him 4 Million Views

Simon Alexander Ong was let go from Lehman Brothers the day it collapsed in 2008. He had no plan. No backup. Just a decision to finally figure out what he really wanted in life.That decision led to a ...

14 Jul 48min

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