Proof to Product25 Mar 2025

386 | How Do I Align My Product Release Cycles with Wholesale Buying Seasons with Katie Hunt

When should I release new products to the wholesale market, and how do I align my release cycles with wholesale buying seasons?

I get these questions and more about product release cycles all of the time. In fact, this has been a hot topic in this round of Paper Camp, our coaching program about wholesale.

If our Paper Camp students are asking about release cycles, I know that many of you have similar questions too. So we're going to talk about wholesale release cycles today on the podcast.

Before we dive in, if you missed this round of Paper Camp, I highly recommend that you join the waitlist for the next round, which will run later this year. You can get on that waitlist at prooftoproduct.com/papercamp.

Paper Camp is our wholesale coaching program where we teach you our four-part framework for building a profitable and sustainable wholesale business.

Over the course of four weeks, we will ensure that you have your wholesale foundations in place, and we'll tackle growth strategies for your product line, your sales tools, wholesale marketing, and even trade shows.

Every week's lessons build upon the next, and we lay out clear milestones so that you know where to focus first, second, and third. Plus, we do weekly coaching calls, and you get to connect with other product creators in our class community. It's an incredible combination of coursework, coaching, and community that's truly built to help you thrive with wholesale.

You can view full show notes and more at http://prooftoproduct.com/386

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

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