Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships
The CMO Podcast26 Mar 2025

Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships

Spring is time for rebirth and renewal…and today’s episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Graziano, the EVP, Head of Digital, Client Experience & Marketing at Truist Bank, and Scott Goodson, the CEO and Founder of ad agency StrawberryFrog. Sherry and Scott are longtime partners at Truist, a top 10 US bank headquartered in Charlotte, NC. Truist has a purpose to inspire and build better lives and communities–and they mean that, as you will hear through Sherry and Scott’s stories.

Sherry has been at Truist since 2011; she was part of SunTrust, which became Truist after SunTrust’s merger with BB&T. Scott and his agency have been working with Truist for many years. Many brands switch agencies frequently–this is a story of a client and agency who have learned to work together over the years, and thus discovered the magic of teamwork with a common purpose, common objectives, and a shared ambition. Tune in for a conversation on the playbook for a successful partnership!

---

This week's episode is brought to you by StrawberryFrog and Deloitte.

Learn more: https://strawberryfrog.com/jim

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(420)

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financi...

4 Sep 201937min

Josh Dean (S'well) | Having a Purpose is Swell

Josh Dean (S'well) | Having a Purpose is Swell

Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S...

28 Aug 201945min

Amanda Tolleson (Birchbox) | Building The Customer Experience

Amanda Tolleson (Birchbox) | Building The Customer Experience

This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience! Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! B...

21 Aug 201952min

David Kidder & Christina Wallace (Bionic) | What David Can Teach Goliath

David Kidder & Christina Wallace (Bionic) | What David Can Teach Goliath

David Kidder is the co-founder of Bionic and Christina Wallace SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina publish...

14 Aug 201955min

Michelle Peluso (IBM) | Agility Is Key

Michelle Peluso (IBM) | Agility Is Key

Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some m...

7 Aug 20191h

Tim Armstrong (DTX) | A Personal Mission Statement

Tim Armstrong (DTX) | A Personal Mission Statement

In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales...

31 Jul 201957min

Alicia Tillman (SAP) | The Value of Working with Allies

Alicia Tillman (SAP) | The Value of Working with Allies

Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of...

24 Jul 201954min

Roel De Vries (Nissan) | An Industry Without Competition Will Die

Roel De Vries (Nissan) | An Industry Without Competition Will Die

Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications,...

17 Jul 201954min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
rss-politisk-preik
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
utbytte
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
lederpodden
rss-sunn-okonomi
rss-pa-konto
rss-fa-makro