The Girls in Marketing Podcast27 Mar 2025

S6 Ep5 - AI-Generated Chaos, Giant Newspaper Campaigns & Brands Killing Their Products

Grab a ticket Advertising Week Europe 2025 here.

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.

Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.

It’s a packed episode, filled with insights and campaigns!

Chapters:

00:00 Introduction

01:15 Instagram's AI Generated Comments

06:35 AI and Copyright Protection

10:31 Longer Videos on TikTok

14:21 Google's Shielded Email Update

17:06 Workplace Stress and Mental Health

23:55 Community Q&A

24:27 Top Tips for Growing a Corporate LinkedIn Page

26:28 The Importance of Organic Content on LinkedIn

29:10 Staff Picks: Noteworthy Campaigns

29:27 Jaguar Land Rover Rebrand: A Case Study

33:40 Advertising Week Europe Event

34:25 Brands Killing Their Products: A Trend?

40:28 Flo Health Campaign: Breaking Taboos

44:31 Creative Marketing on a Budget

46:38 Final Thoughts

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