🐸 “Find Your Muppet” — Sesame Street’s Cocomelon threat. Saratoga’s viral facial water. Signal’s user error.
The Best One Yet27 Mar 2025

🐸 “Find Your Muppet” — Sesame Street’s Cocomelon threat. Saratoga’s viral facial water. Signal’s user error.

A gym-fluencer did a 3:52am sparkling ice facial… and Saratoga Water’s stock jumped 6%.

Sesame Street is facing 3 major threats… Bluey, Cocomelon, and Ms. Rachel.

The Atlantic’s journalist shared more screenshots… but we got curious about the chat app, Signal.

Plus, one movie Director spent $11M of Netflix’s budget on Ferraris, mattresses, & crypto…


$PRMB $WBD $NFLX


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1680)

🤬 “Annoyance Economy” — Why Surcharges surge. Amazon’s car biz. Sotheby’s starving artists. +Tomato Blockade

🤬 “Annoyance Economy” — Why Surcharges surge. Amazon’s car biz. Sotheby’s starving artists. +Tomato Blockade

We waste $165B in time and money on The Annoyance Economy… and Surcharges are Surging.Amazon is the biggest car dealer in America… but it doesn’t sell cars, it sells access.Sotheby’s auction house sho...

14 Apr 22min

🕵️ “Satoshi?” — Bitcoin’s Creator revealed. Grüns’ $1B gummy bear. NFL vs Hollywood. +Moon Sauce

🕵️ “Satoshi?” — Bitcoin’s Creator revealed. Grüns’ $1B gummy bear. NFL vs Hollywood. +Moon Sauce

Was business’ biggest mystery just solved?... The NYT found Bitcoin creator Satoshi Nakamoto.Grüns’ $500M gummy vitamin brand gets acquired… cause innovation tastes better outsourced.The NFL just got ...

13 Apr 23min

🏙️ “LIVE with Ryan Serhant” — The Theater Kid Who Sold Manhattan (Uncensored)

🏙️ “LIVE with Ryan Serhant” — The Theater Kid Who Sold Manhattan (Uncensored)

Rent or buy? The question of our generation…And there’s no one more fun to answer it than Ryan Serhant, the viral silver-haired real estate broker-turned-influencer and host of Netflix’s “Owning Manha...

10 Apr 34min

🗽 “LIVE from NYC” — Airbnb’s secret hotels. Blank Street’s $1B matcha pour. Anthropic’s Jurassic Park strategy. +Brooklyn Bridge condos

🗽 “LIVE from NYC” — Airbnb’s secret hotels. Blank Street’s $1B matcha pour. Anthropic’s Jurassic Park strategy. +Brooklyn Bridge condos

Live… from New York… it’s The Best One Yet!Airbnb got banned in NYC… so now it’s stealthily jumping into the hotel biz.Blank Street is about to hit $1B selling matcha… but it all comes down to a 3-sec...

9 Apr 25min

🐤 “Missing: Big Bird” — Netflix’s Sesame Switch. Music’s $64B takeover. Phone-free restauranting. +Botox Networking

🐤 “Missing: Big Bird” — Netflix’s Sesame Switch. Music’s $64B takeover. Phone-free restauranting. +Botox Networking

Netflix is executing a secret new plan to save Sesame Street… Disappearing Big Bird.Bill Ackman wants to buy Taylor Swift’s record label… And become Music’s Big Landlord.Restaurants banning phones?… I...

8 Apr 22min

🎙️ “Our Advice for TBPN” — Sam Altman’s pod deal. Artemis’ moon-mining. Nuuly’s fashion statement. +UberDriver Flag Football

🎙️ “Our Advice for TBPN” — Sam Altman’s pod deal. Artemis’ moon-mining. Nuuly’s fashion statement. +UberDriver Flag Football

Sam Altman bought his favorite podcast, TBPN… we have advice for their co-hosts.NASA’s Artemis saw the dark side of the moon… Moon-mining & sun-blocking are now a biz.Urban Outfitters’ Nuuly rentals h...

7 Apr 23min

🥤 “Yes to drinks” — Coca-Cola’s restaurant bailout. Whoop’s Aussie ban. Iran targets Nvidia. +Instagram Exes

🥤 “Yes to drinks” — Coca-Cola’s restaurant bailout. Whoop’s Aussie ban. Iran targets Nvidia. +Instagram Exes

Whoop’s wearable wrist band got banned by the Australian Open… but then it hit $10B69% of Coca-Cola’s biz is restaurants so it’s bailing ‘em out… Soda is the ultimate Profit Puppy.Iran’s Revolutionary...

6 Apr 20min

🪙 “”Stablecoins” — Interview with Circle CEO Jeremy Allaire (Philosopher of the Coin)

🪙 “”Stablecoins” — Interview with Circle CEO Jeremy Allaire (Philosopher of the Coin)

Jeremy Allaire is the founder and CEO of Circle, the company behind USDC -- the world's largest regulated stablecoin with over $73 billion in circulation. Circle IPO'd last year, surged on day one, an...

3 Apr 31min

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