Getting Spicy with Instagram Foodie Phenom Tieghan Gerard of Half Baked Harvest

Things are getting even more delicious as we continue with the “Feeding These People” series here on the For The Love Podcast, as we celebrate the launch of Jen’s dream project - her very first cookbook! And like we need an excuse to talk about food (we don’t) so pardon us as we revel in all the foodie-loving goodness our guest this week brings us through her oh-so-delectable, highly followed Instagram channel. We’ve got Half Baked Harvest’s Tieghan Gerard with us this week and we couldn’t be more excited (and a little hungry). Tieghan, much like Jen, got her start in the world of blogging way back in 2012 and was just a natural to move her food thoughts and creations over to Instagram (to the tune of 4.7M followers), and subsequently began appearing on outlets like the Cooking Channel, Food Network, HGTV and more. Tieghan confesses to us, as much as she loves cooking (which came from experimentation as a kid, and watching a lot of Rachael Ray) she loves styling the things she cooks even more. And if you get a look at Half Baked Harvest on the socials, you’ll understand why. From her point of view on food, to her flavor profiles, to how she showcases her beautiful creations, you’ll see her talent–but rejoice in the fact that even though her recipes *look* elevated, they are made for people who might not have a chef’s touch in the kitchen. We were stunned to find out that she wrote AND styled her last three cookbooks (after last week’s episode, where we had Jen’s entire cookbook team describing their work, we marvel at how she does it all). We also love the moments when Tieghan discovers Jen is southern and their hand-clapping delight that they both adore spicy foods (more jalapenos, please) and their aside about how wonderful it is to get to do what you love for a living. Stick around for the end as Tieghan shares her favorite (and easy) go-to recipe that everyone needs for their fall menus.

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Thank you to our sponsors!

Storyworth | Save $10.00 on your first purchase at Storyworth.com/ForTheLove

Feed These People | Pre-order Jen’s new cookbook and get free extra recipes, cooking videos, and more at jenhatmaker.com/feedthesepeople. Book is on shelves Oct 18, 2022.

All the Dish Tour | Jen is going on tour! Find your city and get your tickets at jenhatmaker.com.

Thought-Provoking Quotes

“I love to make things look pretty. In my eye, in my head when something clicks, I'm so excited. It clicks, I'm like, "Yeah, this is it. I love it." So that's how I build recipes is I really build them in my head first and I build them based off color, and textures.” - Tieghan Gerard

“I'm so grateful for the gradual growth I've had. I didn't have that one thing that put me on the map. I didn't go on the Today show, there wasn't some giant celebrity shout-out, it was just gradual, steady, consistent growth.” - Tieghan Gerard

“Creating content and interacting with my community, and all of those things are the things that really build my business at the end of the day.” - Tieghan Gerard

Tieghan’s Links

Tiehgan’s website

Tieghan’s Instagram

Tieghan’s Facebook

Tieghan’s Twitter

Tieghan’s TikTok

Resources Mentioned in This Episode