52. Individual Giving – setting up a successful programme, with Jenny Crabtree

52. Individual Giving – setting up a successful programme, with Jenny Crabtree

Do want to increase regular or one-off donations? Perhaps the effects of COVID on other income streams mean you need to improve how your charity approaches Individual Giving. If so, or if you’d just like ideas to help solve your current challenges, then we hope you’ll find this episode really helpful, because this time I got the chance to pick the brains of an experienced and very practical fundraiser Jenny Crabtree. We discussed five key areas that fundraisers need to solve to get an individual giving programme set up and working. Thank you SO much to everyone who has been sharing this podcast with colleagues and other charities! I really appreciate your help spreading the word, so we can help as many charities as possible with this free content during this challenging time. And if you want to get in touch or share this episode, we’d love to hear from you – we’re both on linked in, and on Twitter I’m @woods_rob.

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Episoder(196)

Be Bold, Take Risks: Why It Pays Off in Fundraising, with Chris Murphy

Be Bold, Take Risks: Why It Pays Off in Fundraising, with Chris Murphy

Fundraising can feel safer when we stick to what's tried and tested, but is that quietly holding us back? In this episode, Chris Murphy, Director of Fundraising at Maggie's, shares five principles tha...

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You're Not the Only Imposter in the Room, with Lara Roche

You're Not the Only Imposter in the Room, with Lara Roche

Most fundraisers and leaders have experienced it – the feeling sometimes that you’re not quite good enough, or that it’s only a matter of time before someone finds you out. It’s uncomfortable, and it ...

10 Jun 30min

Relight Your Fire: Purpose, Passion and Power, with Esther Kwaku.

Relight Your Fire: Purpose, Passion and Power, with Esther Kwaku.

If your fire has dimmed a little lately, you're not alone and this episode is for you. Esther Kwaku shares powerful questions to help you get unstuck, reconnect with your why, and bring more joy and p...

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196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

When Future Dharma faced a £90,000 shortfall and possible closure, fundraising and communications director Kusalaraja had to act fast. And yet he found that what made all the difference was resisting ...

14 Mai 17min

195. Fortune Favours the Bold Fundraiser, with Ben Swart

195. Fortune Favours the Bold Fundraiser, with Ben Swart

That voice in your head - the one that says we don’t really stand a chance - is understandable but often wrong. And all too easily it creates a self-fulfilling prophecy.  Bright Spot trainer Ben Swart...

29 Apr 24min

194. Why Giving Days Keep on Giving, with Mel Bushell

194. Why Giving Days Keep on Giving, with Mel Bushell

If you've ever wondered whether a Giving Day might work for your organisation — or how to make an existing one even better — this is the episode for you.Mel Bushell is Director of Development at Winch...

9 Apr 28min

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Mar 34min

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

Every fundraiser knows the sting of a donor saying “no.” An invaluable skill is knowing when to step back and when to learn, adapt and try again. In this encouraging conversation, Sarah Tavener, Head ...

27 Feb 28min

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