166. Building a transformational strategic partnership, with Megan Marsden and Natalie Wood

166. Building a transformational strategic partnership, with Megan Marsden and Natalie Wood

Building a transformational strategic partnership is not easy. But this example shows it can be done. And the reward in furthering your mission is so great, for many charities it is absolutely worth aiming high and developing even stronger relationships with the very few partners who can make the biggest difference.

In March 2024 Bowel Cancer UK launched a three-year partnership with Andrex, the UK’s leading toilet roll brand. This award-winning partnership is changing attitudes, as well as increasing awareness of the symptoms of the disease, on a huge scale.

The partnership is worth an extra £2.3m to the charity. This is on top of its ongoing presence, which raises awareness of symptoms on toilet roll packaging in 10 million homes in the UK.

In the show, Megan from Bowel Cancer UK and Natalie from Andrex share their perspectives on building an ambitious, win-win partnership whose positive effect is so much greater than either organisation could achieve on its own.

And they share tips and encouragement for other organisations that want to create their own win-win strategic partnerships.

Episoder(190)

6. Resilience – three things that help you become more gritty

6. Resilience – three things that help you become more gritty

There is no factor more important to your success as a fundraiser than your grit. But is it possible to become more resilient? In this episode of Fundraising Bright Spots, Rob Woods explores the inspi...

11 Des 201932min

5. Adam Heuman – How do you get your board to invest in fundraising?

5. Adam Heuman – How do you get your board to invest in fundraising?

Most fundraisers agree that you won’t achieve serious growth without first investing in fundraising. But how do you actually persuade the board to invest? In this episode of Fundraising Bright Spots, ...

5 Des 201927min

4. Rachel Hunnybun: We recognised their ‘stretch’…then giving increased 174%

4. Rachel Hunnybun: We recognised their ‘stretch’…then giving increased 174%

One major challenge for a fundraiser is how you help your colleagues and trustees to see things from the supporters’ point of view. In Episode 4 of the Fundraising Bright Spots podcast, Rob Woods inte...

26 Nov 201935min

3. Jo Bega: Ace your media appeal

3. Jo Bega: Ace your media appeal

Taking full advantage of an opportunity makes a huge difference to your fundraising momentum. In this episode of Fundraising Bright Spots, Rob Woods talks to Jo Bega, Chief Executive of Child Rescue N...

21 Nov 201927min

2. Andy King: How we inspired 60% of event participants to support long-term.

2. Andy King: How we inspired 60% of event participants to support long-term.

Many charities spend huge effort recruiting people to do fundraising events, but often fail to inspire them to become long-term supporters. In episode 2 of Fundraising Bright Spots, Rob Woods asks And...

11 Nov 201925min

1. How ‘modelling’ helps you raise more money

1. How ‘modelling’ helps you raise more money

How can anyone improve their fundraising skills and results? In this first episode of Fundraising Bright Spots, Rob Woods explains a powerful tactic he has been using to help charity fundraisers grow ...

11 Nov 201928min

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