Why everyone's going to Japan
The Story28 Mar 2025

Why everyone's going to Japan

Japanese ‘kidults’ revolutionised pop culture in the 90s and 00s, turning to their inner children to cope with economic crisis and post-industrial societal ills, despite being ridiculed. As the milestones of adulthood - property, marriage and careers - become increasingly difficult for millennials and Gen Z to achieve - are westerners now turning to ‘kidulting’ to find answers?

This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today: http://thetimes.com/thestory

Guest: Matt Alt, author of Pure Invention: How Japan Made the Modern World.

Host: Manveen Rana.

Producer: Sam Chantarasak.

Further listening:

Clips: SEGA, Pokémon Theme/POKEMON, MSNBC, CNN, AJ+, Sony, PlayStation, CBS, SXSW, TikTok/@otakuintokyo, TikTok/@kaitlyneats, Your Name/dir. Makoto Shinkai/CoMix Wave Films/Toho.

Photo: Getty Images.

Get in touch: thestory@thetimes.com

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