Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

Dive deep into the world of advertising, especially in challenging economic times. Join Ralph Burns and Ryan Deiss as they explore the crucial topic of why advertising remains a necessity, even when the economy is in decline.The episode opens with a candid look at the struggles agencies are currently facing. Discover the agency's two strategic choices in adapting to the evolving landscape: either take ownership of the entire customer journey, from awareness to conversion, or become a hyper-specialized expert in one aspect of the journey. Furthermore, learn why traditional agency models may not work anymore and discover the pitfalls of cutting marketing budgets during tough times. Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...

21 Jan 20246min

Learn how to get more out of your advertising dollars by using the right conversion goal settings so the algorithm focuses on what matters. Listen to this episode as Regina deep dive into conversion goals. Learn about primary versus secondary conversions (for new accounts vs accounts with conv. history), as well as campaign specific goals versus account level ones. Plus, find out why you should keep in mind that changes aren’t retroactive. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 0:00 Conversion Goal Settings To Make The Algorithm Work For You0:57 Naming convention (formerly: “Conv. Actions”)3:55 Primary vs. secondary (fresh accounts vs. accounts with conv. history)10:35 Campaign specific vs. account level (goals vs. goal categories)12:30 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!15:0 Changes are not retroactiveNeed help with Google Ads? Get your FREE action plan here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa09CdE1VVEJmeXVFVU9NaTh2TklDaFVhZFRzQXxBQ3Jtc0trZk1iUHQyejZYMnZ3OU9xWlRyRWVNSU1ZZzU1aEZFanV1Sml0RU1UQUxxdmlwRVVRMy1QQk5rRWN6SHhUcW1iRnk2SU1qbk14bDB4ZWF1Ym9UNkhhRHF5bmUyYVJtQjlfX2VITWJDOWNvNGpUd3ZVOA&q=https%3A%2F%2Fsol8.com%2Fap%2F&v=bcQKmH1cvzE"

17 Jan 202415min

When is the right time to dive into deeper tracking and attribution tools? Let’s explore how the size, scale, and focus of your business impact this decision.When it comes to marketing, understanding the effectiveness of your campaigns is crucial. You want to know which channels are driving the most conversions and where you should allocate your resources for maximum impact. This is where a 3rd party attribution tool can be a game-changer. While there isn’t one answer when the right time is to invest in such a tool, there are different factors you can look into when making the right decision. In this video, Ralph Burns and Austin Harrison, CEO of Northbeam, guide you through how and when to take the leap. Explore the vital factors that influence this decision and learn how to navigate the marketing landscape effectively, Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: h • When You Need a 3rd Party Attribution... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - t / perpetual_traffic TikTok - t / perpetual_traffic Linkedin - p / perpetual-traffic Twitter - s / ptraffic_pod Web: <a...

15 Jan 202412min

AI is a valuable tool, but it shouldn't replace the core skills of human marketers. However, it's making everyone a marketer, but not an effective one. Gain a fresh perspective on the role of Artificial Intelligence (AI) in the world of marketing. In this video, Ryan Deiss, Ralph Burns, and Kasim discuss the evolution of AI in marketing over the past year. They also explore its potential impact on marketers and why mastering the tool doesn't really give you an edge in digital marketing.Ryan also emphasizes that marketers should prioritize mastering the basics of marketing, particularly messaging and amplification, instead of solely relying on AI for copywriting and messaging. Learn valuable insights into the evolving marketing landscape and how marketers can stay competitive in this changing environment, Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...

13 Jan 202410min

Is your Amazon store thriving but your Google Ads campaigns are falling short of expectations? It's possible that your ads are driving sales on Amazon instead of directing customers to purchase directly from you. So, what do you do in this situation?Regina Bellows, Executive Director of StarterPPC, provides valuable insights in this matter. She breaks down the difficulties of advertising and pricing strategies so you can safeguard your website's conversions. Furthermore, she dives into analyzing your numbers and analytics so you can gain control over your ad performance and increase sales on your site. Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 0:00 Your Amazon Store Is Stealing Your Website Sales?!1:32 Amazon store and website pricing discrepancies4:09 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:58 Pricing Strategy Solution10:25 Your Amazon store is not just getting organic sales!Need help with Google Ads? Get your FREE action plan here: <a...

11 Jan 202410min

Ralph and Kasim reveal industry giant secrets. Listen to this episodenow to gain a fresh perspective on how you can create your own success story!Big businesses shape markets to their advantage. Companies like Apple have not just thrived but revolutionized entire industries by creating markets that didn't even exist before. They share how they do just that by creating problems and then providing the perfect solution. They also discuss how we're at a crucial inflection point where the economy, ad ecosystems, and privacy policies are changing rapidly. They'll share how reallocating your marketing budget towards top-of-funnel brand awareness can be a game-changer, driving growth and value in these shifting times.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Lead, Don't Follow: Learning Market Creation from the Best in the Business: • Lead, Don't Follow: Learning Market C... Related video:🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business: • 🥊 Don’t Fight Fair: The 5 Unfair Adva... Mentioned resource:The Play Bigger Book: https://www.playbigger.com/bookNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

10 Jan 20247min

Are you looking for an ethical way to advertise your penalized or restricted products and services? Kasim and Ralph reveal secret strategies that allow you to effectively market these products or services on Meta and Google Ads. Learn about the natural engagement these strategies provide and how they can be used to expand your market and build a strong reputation.These methods are unlike anything else out there- it’s not just effective but also designed with ethical marketing practices in mind. Plus, this hack can easily be integrated into an overall online strategy for maximum impact!Listen to this episode now to learn how you can take advantage of this powerful marketing approach!This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526: • The #1 Biggest Mistake You Are Making... 0:00 Hack for Advertising Penalized Products and Services on Meta and Google Ads2:20 The importance of ethical marketing practices in this approach4:48 This hack can be a part of an overall strategyConnect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...

9 Jan 20246min

Kasim and Ralph discuss when and how Performance Max can still be a valuable asset for your marketing strategy despite its downsides. Explore the world of Performance Max campaigns and its relevance in today's digital advertising landscape. Learn about the tweaks you can make when running PMax campaigns to ensure you still have control over them and why you should use Media Efficiency Ratio (MER) to measure your campaign's effectiveness accurately.Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns: • 💣 New Hack to Create SUCCESSFUL PMax ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Mastering CMO Math: Unlock Accurate Measurement of Your Google Ads Success | Live Power Hour: https://youtube.com/live/8Cr0vXTnsHA This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Perpetual Traffic EP 520: • Why Google Performance Max Now Kinda ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...

7 Jan 20249min