#123 The 80/20 Rule for Massage Therapists—Take Back Your Time with Krista Dicks, RMT

#123 The 80/20 Rule for Massage Therapists—Take Back Your Time with Krista Dicks, RMT

Are you working too hard for too little return in your massage practice? What if I told you that 80% of your results come from just 20% of your efforts?


In this episode I’m diving into the 80/20 Rule (Pareto Principle) and how it can revolutionize your massage career. We’ll also bring in insights from Tim Ferriss’ "The 4-Hour Workweek" and Parkinson’s Law to help you:

✅ Identify high-value clients, services, and marketing efforts

Eliminate tasks that drain your time & energy

Automate and streamline your practice for more freedom

✅ Use Parkinson’s Law to get more done in less time

✅ Why you’re really here- To build a sustainable practice without burnout


Whether you’re a solo therapist, independent contractor, or clinic owner, this episode will change the way you think about time, success, and financial freedom.


🎧Listen now and start working smarter, not harder!


🔗 Links & Resources Mentioned:

Coaching with Krista

Follow me on Instagram @theradicalmassagetherapist
The Radical Massage Therapist Podcast Website




Love the episode? Share it with a fellow massage therapist & leave a review! Your support helps more massage therapists create a sustainable, successful career. 💆‍♀️✨

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Hey Radical Massage Therapists! If you're loving the podcast and want to help keep it going strong, you can fuel the show by buying me a coffee (or tea, or matcha!) ☕ It's a small way to show your support and help me keep bringing you all the good stuff—real talk, inspiring guests, and everything you need to build a sustainable massage practice. Just head over tobuymeacoffee.com/radicalmassagetherapist and treat me to a little caffeine boost. I appreciate you!

Episoder(154)

#141 From Competition to Connection: What Massage Therapists Can Learn from Thai Massage and world champions with Len Liang

#141 From Competition to Connection: What Massage Therapists Can Learn from Thai Massage and world champions with Len Liang

In this episode, I chat with Len Liang, double gold medalist at the 2025 World Massage Championship, to talk about what it really takes to compete—and teach—with heart.Len shares the artistry of Thai massage, how adaptability keeps therapists effective and inspired, and why being yourself is the ultimate competitive advantage.Len shares lessons from international travel, mentorship, and losing as gracefully as winning, while breaking down the misconceptions about Thai massage and showing how it can extend your career and creativity.Contact Len:Instagram: @waikru.massage Website: www.bahnthaispa.com Mentioned:Bahn Thai Spa & School (Toronto, ON): bahnthaispa.comInternational Massage AssociationITM Chiang Mai – International Training Massage School, Northern ThailandNew Massage AssociationWorld Massage FederationAmerican Massage ChampionshipCanada Massage Therapy Summit World Association of Nuad Thai and Spa Team Canada Massage CompetitorsCanadian International Massage Therapy Championship: Laval, Quebec — April 18–19, 2026Contact The Radical Massage Therapist Podcast 📧 krista@theradicalrmt.com🌐 www.theradicalrmt.com📸 Instagram: @theradicalmassagetherapist

2 Nov 1h 11min

#140 Define It to Deliver It: Client Expectations with Amy Bradley Radford

#140 Define It to Deliver It: Client Expectations with Amy Bradley Radford

In this episode, Krista chats with massage therapist, coach and educator Amy Bradley Radford @amybradleyradford to talk about how defining client expectations can transform your massage practice. Together they explore Amy’s six-question framework, the art of communication, and how to design a schedule that supports both your clients and your life. Perfect for massage therapists ready to fill their books, create repeat clients, and step into the CEO role of their own business.Key takeaways from this episode...Defining client expectations is crucial for success.Effective communication shapes the client experience.Understanding and adjusting pressure improves satisfaction.Tailoring each session to the individual matters.Time freedom is a real benefit of this career.Amy Bradley Radford: Coach. Educator. Massage Therapist. Encourager of Big Dreams.Discover the six simple yet powerful questions that will transform first-time massage clients into loyal, repeat customers. Download HereContact Amy Bradley Radford: Website: https://amybradleyradford.comInstagram: @amybradleyradfordContact Krista (The Radical Massage Therapist Podcast)Email: krista@theradicalrmt.comWebsite: www.theradicalrmt.comInstagram: @theradicalmassagetherapist

12 Okt 52min

#139 Your Voice at the Table: A Conversation with RMTAO Executive Director and CEO Michael Feraday

#139 Your Voice at the Table: A Conversation with RMTAO Executive Director and CEO Michael Feraday

In this episode of The Radical Massage Therapist Podcast, I sat down with Michael Feraday, Executive Director and CEO of the Registered Massage Therapists’ Association of Ontario (RMTAO). Since 2020, Michael has been at the helm of the association, navigating the challenges of the pandemic and leading the way on advocacy for massage therapists in Ontario.As Michael shares his the role of the RMTAO as your voice at the table when decisions are being made that impact your practice. From the push for HST exemption to how massage therapy is represented in the media, Michael shares the work being done behind the scenes to strengthen the profession.We also talk about:What the RMTAO actually does and how advocacy shows up week to week.The importance of building government relationships.Why membership matters How the RMTAO helps RMTs communicates changes from the regulator into everyday practice.If you’ve ever wondered what role the RMTAO plays in your career, or why joining the association makes a difference, this episode gives you a transparent look straight from the CEO’s perspective._Contact Michael and the RMTAORMTAO website: www.rmtao.comEmail michael@rmtao.com Call: 705-828-5007 (yes, he wants to hear from you!)-Contact Krista and The Radical Massage Therapist Podcast📧 krista@theradicalrmt.com🌐 www.theradicalrmt.comIG @theradicalmassagetherapist

28 Sep 47min

#138 Better Questions, Better Care: Communication That Improves Outcomes with Colette Slone, RMT, Clinic Owner

#138 Better Questions, Better Care: Communication That Improves Outcomes with Colette Slone, RMT, Clinic Owner

Colette Slone, RMT and Clinic Owner shares how freedom fuels her clinic ownership, why communication is core to care, and how small details—from intake questions to hot towels—turn good treatments into memorable experiences that keep clients returning. We cover specific prompts she uses before, during, and after sessions to earn clearer feedback and stronger results. Resources:FREE Communication Resource Guide for RMTs In this Guide Colette provides you with some examples of questions that she utilizes during her time with patients during the Intake Process, During the Treatment, and After the Treatment.Book: Stop Selling, Start Asking — Roman Kmenta Book: Massage MBA — Rachel Beider Book: Raving Fans: A Revolutionary Approach to Customer Service. Ken Blanchard and Sheldon BowlesCourse/Teacher referenced: Walt Fritz, PT on IG @waltfritzptContact Colette Slone, RMTInstagram & Facebook: @mimicomassagetherapy Email: coletteslonermt@gmail.com Contact The Radical Massage Therapist PodcastEmail: krista@theradicalrmt.comWeb: www.theradicalrmt.comIG: @theradicalmassagetherapist

14 Sep 57min

#137 Back in the Game: How RMTs Return to Massage with Marta Hanrahan, RMT / Clinic Owner

#137 Back in the Game: How RMTs Return to Massage with Marta Hanrahan, RMT / Clinic Owner

In this episode, I sit down with Marta Hanrahan—RMT, Structural Integration practitioner, and owner of Myosense Clinic in Ottawa. Marta shares how her love of adventure (and a few sports injuries) led her into massage therapy, and how her career evolved from heliski operations and spas to clinic ownership and Rolfing.She also opens up about her work mentoring RMTs who are reentering the profession after stepping away, especially during the pandemic. We talk about why therapists left, what’s drawing them back, and what that return really looks like.Plus: the realities of owning a clinic, launching workshops, and why she moved her practice after 10 yearsContact MartaWebsite: www.myosense.comInstagram: @myosense_wellnessPodcast ContactEmail: krista@theradicalrmt.comWebsite: www.theradicalrmt.comInstagram: @theradicalmassagetherapist

17 Aug 1h 2min

#136 The Massage Practice Showcase: How 4 RMTs Built a Practice That Works for Them

#136 The Massage Practice Showcase: How 4 RMTs Built a Practice That Works for Them

In this dynamic roundtable episode, I chat with four radically different RMTs to explore the many ways you can run a massage practice that actually works for your life. From home-based to mobile to multidisciplinary and group practice models, these therapists share the why behind their setup, the trade-offs they’ve faced, and what makes their practices sustainable and enjoyable.Special thanks to Lisa de Souza, RMT, Aimee Sutton, RMT, Katrina Pimentel, RMt, and Shaun Castor for sharing your time to pull this episode off! Whether you’re dreaming of more freedom, flexibility, or fulfillment, this episode pulls back the curtain on what’s possible.Guests + Contact InfoLisa – Savannah Massage Therapy & Wellness Clinic Amy – Well Daze (Group Practice, Eco-conscious) Sean – Wellness on Wheels (Mobile Practice) Kat (Katrina) – KP RMT (Home Practice) Noterro (Mobile-friendly booking software)Jane App (Practice management software)Canva (Marketing/branding tool)Connor Collins –The ConCastContact The Podcastkrista@theradicalrmt.com www.theradicalrmt.com@theradicalmassagetherapist

3 Aug 1h 3min

#135 Ask Me Anything with Krista Dicks, RMT

#135 Ask Me Anything with Krista Dicks, RMT

In this solo Ask Me Anything (AMA) episode, as your podcast host, I am answering your questions about brand building, podcasting, TikTok trends, and more. From how massage therapists can show up more authentically online to what to do when clients arrive with misinformation from social media, this episode is packed with real talk and practical insights. I am also sharing how I run the podcast, what I've learned about monetization and aligning with the right sponsors, and I highlight past guest wisdom from Joanna Sapir and Trevor Chisman.🔹 Topics Covered:Brand-building tips for RMTsHow trends on TikTok affect client expectationsThe time it takes to run a podcastWhat’s really in a podcast media kitWhy some therapists struggle with creating contentHow I support other massage therapists through mentorshipResources and Mentions:Joanna Sapir – Episodes #46 & #120Trevor Chisman – Episode #93My Free 15-Minute To Clarity Chat: Book herePop Up Podcasting (Ottawa studio)Connor Collins: The Concast ContactEmail: krista@theradicalrmt.comWebsite: www.theradicalrmt.comInstagram: @theradicalmassagetherapist

27 Jul 35min

#134 Creating Space for People and the Planet: The Well Daze Collective Way with Aimee Sutton, RMT/Owner

#134 Creating Space for People and the Planet: The Well Daze Collective Way with Aimee Sutton, RMT/Owner

In this episode of The Radical Massage Therapist, I'm chatting with Aimee Sutton, founder of Well Daze Collective.Topics include:How and why Aimee rebranded her clinic into a collectiveWhat functional sustainability looks like in a massage practiceCreating a non-competitive, collaborative work environmentTips for treating infants, kids, and supporting new parentsMentorship, motherhood, and staying adaptable as a long-term RMTAimee’s upcoming expansion to a 7-room wellness studio!About Aimee:Aimee has been a RMT since 2008,  opening her first practice in 2014 to create a collaborative space where therapists can work together in a unique wellness setting. In 2021 a rebrand for her studio brought her passion for wellness and eco-consciousness together to create the sustainable wellness studio now known as well daze collective.Aimee is also a CIMT (Certified Infant Massage Trainer)  working with babies to teach parents and care givers techniques to help massage their babies. ​-WELL DAZE COLLECTIVE , Guelph, ON www.welldaze.ca IG @well.dazeAt Home Guide for Baby Massage-Email: krista@theradicalrmt.comWebsite: www.theradicalrmt.comIG: @theradicalmassagetherapist-Mentioned in this episodeWell Daze Collective on InstagramThe Unscented Company (Canadian eco-product brand)Dixon’s Distilled Spirits (hand sanitizer during COVID)Sustainable product line by Aimee Gua Sha + TMJ + cupping references

20 Jul 48min

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