Sober Awkward30 Mar 2025

'Why Alcohol Advertising is Legal Lying' with Anna Donaghey

Ever wondered how alcohol brands make booze look like the ultimate ticket to happiness, success, and social belonging? This week on Sober Awkward, we’re lifting the lid on the world of alcohol advertising with Anna Donaghey, a former London-based ad exec who spent years working on big-brand alcohol campaigns.

Anna shares insider knowledge on how the industry uses behavioural science to lure people in—crafting campaigns that convince us alcohol is our friend, our reward, and even our identity. We’ll uncover the sneaky tactics used to target mums with pink drinks, push the “work hard, play hard” mentality, and make us believe that a drink is the key to fitting in.

Today, Anna spends her time working as an alcohol mindset coach and hosting of the Big Drink Rethink Podcast.

And it’s not all doom and gloom—Anna also believes things are changing. With the rise of the sober-curious movement, new regulations, and shifting social attitudes, the industry is being forced to evolve. So, is the booze bubble starting to burst?

Join us as we unravel the glossy façade of alcohol marketing, expose the industry’s biggest tricks, and explore whether the tides are finally turning for good.

SHOW NOTES

You can connect with Anna through her website: www.thebeliefscoach.com

or on social media where her Instagram handle is @bigdrinkrethink

Alternatively you can listen to her podcast 'The Big Drink Rethink' wherever you get your podcasts.

💛 Resources & Links

📘 Victoria’s memoir – A Thousand Wasted Sundays

A brutally honest and hilarious look at motherhood, anxiety, and ditching the booze.

👉 Buy the book here

🎧 Listen to more Sober Awkward episodes

👉 www.soberawkward.com

🫖 Join The Cuppa Community

Our private, supportive online space for sober folk and the sober curious.

👉 www.cuppa.community

📘 Get the Sober Awkward Guide

Our downloadable toolkit for ditching booze the awkward way.

👉 The Sober Awkward Guide

📱 Follow us for daily sober fun:

Instagram: @soberawkward

TikTok: @soberawkward

Facebook: Sober Awkward Community for Women

#soberawkward #soberawkwardpodcast #drunkmummysobermummy #cuppa.community #sober #sobermom #sobermummy #sobriety

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(407)

The Hidden Struggle of the High Functioning Drinker - with James Swanwick

This week on Sober Awkward, Vic chats to James Swanwick about high-functioning drinking, success, pressure and the growing movement of people choosing to live alcohol free — not because they’ve comple...

31 Mai 57min

The Share Shed: Awkward Questions & Confessions

This week on the Share Shed we’re talking drunk online shopping… you know, those slightly terrifying mystery parcels that arrive two days after a blackout.From sequinned capes and stuffed frogs in hat...

27 Mai 8min

Problem Drinking - Delivered to Your Door - with Hattie Underwood

This week on Sober Awkward, Vic chats to Hattie Underwood, the London-based mum of two behind Sober Happy Free, who has recently been speaking out across the UK media about the worrying rise of alcoho...

24 Mai 43min

The Share Shed: Awkward Questions & Confessions

Not really a Share Shed today…But there was a story from this week’s podcast that absolutely refused to be squeezed into a normal segment. It needed its own space. Its own moment. Its own… spotlight.W...

20 Mai 20min

Sober in the Country - with Shanna Whan AM

It feels like this conversation has been a long time coming. Vic is genuinely honoured to have Shanna Whan AM on the podcast this week.Shanna is the founder and CEO of Sober in the Country, a national...

17 Mai 50min

The Share Shed: Awkward Questions & Confessions

This week on the Share Shed we’re talking boundaries. Vic chats about caring from afar, therapy and emotional carnage with a side of bad decisions.Classic Share Shed.The Share Shed is where listeners ...

14 Mai 7min

Naltrexone - Can You Drink Your Way Sober? - with Katie Herzog

This week Vic is joined by journalist and podcaster Katie Herzog to talk about the winding, messy road many of us take trying to figure out our relationship with alcohol.Katie shares what her drinking...

10 Mai 36min

The Share Shed: Awkward Questions & Confessions

This week’s Shame Shed is a more serious one.A parent writes in about the shame they carry from drinking while raising their kids, and the heavy weight of seeing it all clearly now they’re sober.If yo...

6 Mai 11min