UEFA Women's Euro 2022 - Reaching new fans and working with brands with Kayleigh Grieve of UEFA
With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time to sit down with Kayleigh Grieve, Women's Football Marketing Manager at UEFA to discuss the forthcoming showcase event. Kayleigh discuss the challenge of attracting young girls into women's football, UEFA's goals for the tournament and also the challenges faced in making sure as many fans as possible can watch the matches in packed stadiums.
6 Jul 202244min
Ben Black and TikTok - How football brands can leverage TikTok and its stars
On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black. Ben was an early adopter of TikTok (back when it was called Musically) and has gone on to build a huge audience on his platform that, in turn, has attracted some major brands looking to tap into that audience. Alex talks to Ben about the potential he saw in the platform in those early days, how he stays ahead of the game, how brands can work with TikTok creators and his plans for the World Cup.
15 Jun 202234min
The FA Cup - modern media consumption and reaching young fans with Ryan Armstrong of the Football Association
This week on the Footballco Business Podcast it is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 150th anniversary of the first-ever FA Cup Final. On the show is Ryan Armstrong, senior brand manager at the Football Association and the man in charge of marketing the oldest national football competition in the world. Ryan talks about the competition's proud history, how it attempts to market itself to young fans and striking the balance of celebrating the past whilst also embracing the future! Alex and Ryan also talk about how the media consumption of the competition has changed through the years and how the FA aligns its content with that of the traditional TV broadcasters. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
10 Mai 202232min
DAZN - Growing women’s football fandom with the Women's Champions League
This week on the Footballco Business Podcast we're talking about the Women's Champions League with DAZN's VP of rights partner relations, Katie Smith. Alex and Kate also discuss DAZN's plans for women's football and what's worked so far, from record-breaking crowds to iconic moments. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
2 Mai 202230min
Wolves, LAFC, Sabrina Comms & BOL on clubs becoming bigger than football.
We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas with Wolves, LAFC, Sabrina Carroza and BOL all discussing how soccer clubs need to look outside of their sport to attract and engage fans. The panel discuss how areas like gaming, music and lifestyle have become integral to a modern soccer club's DNA and how that can be leveraged both in terms of fan engagement and commercially. The panel in full: Russell Jones (General Manager at Wolverhampton Wanderers FC) Rich Orosco (Chief Brand Officer at LAFC) Sabrina Carroza (PR consultant and founder at Sabrina Comms) Tiago Pinto (Founder & CEO at Bol) The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
20 Apr 202250min
Atlanta United - Creating soccer fan culture and engagement from the ground up
Darren Eales, president of MLS team Atlanta United joins us to talk about creating a soccer team from scratch in a city dominated by major sports and growing to pack out the Mercedes Benz Arena. Darren discusses how they established their passionate fanbase, what was on his "to do" list when he became the club's first hire back in 2014 and what other football clubs around the world can learn from Atlanta's "fan first" approach. He and Alex also discuss Atlanta's connection with the local Hip-Hop music scene AND Darren's infamous performance with rapper (and Atlanta fan) Waka Flocka Flame to celebrate Atlanta United making the 2021 MLS Cup Playoffs. You can watch that video here: https://www.youtube.com/watch?v=6us_hdAegks The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
6 Apr 202237min
Mundial - The role of football magazines in a digital age
For many football fans who look back on the 90s with fond memories, MUNDIAL magazine is somewhat of a bible. For those who work in the print industry, it is a blueprint. A beautiful magazine with well-told stories and an example of an incredibly high watermark of modern journalism. On this episode of The Footballco Business Podcast Alex speaks to one of the man behind the magazine, Owen Blackhurst. Owen talks about the challenges of not only turning to print when the rest of the world was going digital but also about keeping the magazine going during the Covid crisis, his favorite cover stars and the future of MUNDIAL as a publication. You can follow Mundial on Twitter and Instagram @MundialMag and order back issues of the magazine via the website http://mundialmag.com The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
16 Mar 202235min
Juventus - TikTok, Twitch and Dusan Vlahovic with Mike Armstrong, Chief Marketing Officer at Juventus
On this show, we're talking to Mike Armstrong, chief marketing officer for Italian football giants, Juventus. We're focusing on the club's success on TikTok and Twitch, the content that worked best, the growth potential within these channels and the strategy behind using them to announce the arrival of flagship signings such as Dusan Vlahovic. You can see Juve's excellent TikTok and Twitch content via the below links: TikTok: https://www.tiktok.com/@juventus Twitch: https://www.twitch.tv/juventus The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
2 Mar 202227min
