Dentsu: How to create winning video game strategies for clubs with Dentsu's EVP for Global Gaming, Brent Koning

Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders (NFL) and will soon welcome the Oakland Athletics (MLB). And that's without mentioning F1, boxing or college sports out of UNLV. Before any of these major franchises, the Las Vegas Lights was one of only a few sports teams in the city, but it was known more for its outlandish stunts than for being a credible team. We spoke to the new owner of the Las Vegas Lights and MLB six-time All Star, Jose Bautista about his plans for the Lights and what it's like running a club in Las Vegas as more major teams move in.

6 Jun 202430min

On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand. Located in the Basque Country, Real Sociedad’s identity is rooted in the region. While the team now comprises of players from other regions and countries, the club still looks to bring local players through and foster a Basque identity in the team. With that in mind, we ask Inigo about the importance of the Basque identity with local fans and contrast that with the club’s growth in Japan after the signing of Takefusa Kubo in 2022. Also, with the club making it to the UEFA Champions League Round of 16, after topping their group, we find out how that’s helped the club’s growth and affected their future ambitions in European competition. You can find out more about Real Sociedad in the Outside The Box series with FedEx which profiles players, managers and clubs who do things differently... watch the full episode here: https://bit.ly/44RdeFd.

22 Mai 202423min

On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space. We discuss the changing face of women's football, learnings from other sports, the challenges of activating in a year without a major women's football tournament and brands doing it best.

15 Mai 202430min

Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's growth strategy. In this episode of the Footballco Business Podcast, hear how the club is seeing the benefits on and off the pitch and using EDI to create a unique proposition for brand partners looking to reach young football fans. This episode of the Footballco Business was recorded at SportsPro Live and hosted by Footballco's VP of global football partnerships, Andy Jackson. Read more about Charlton's unique proposition: https://www.footballco.com/blog/footballcocharlton

1 Mai 202433min

On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young players at Southampton FC's academy. With guests from the club, CBBC and Baby Wolf Productions, the show covers creating content with and for young fans and the role the show plays in the club's fan engagement and commercial strategies. Our guests on this show are: Andy Goldie: Academy Director at Southampton Football Club Charlie Boss: Chief Commercial Officer of Southampton FC Kez Margrie: Commissioning Editor at BBC Children’s Andy Scott: Director, Baby Wolf Productions The Academy is available to watch on CBBC and the BBC iPlayer (UK Only)

17 Apr 202426min

On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output. Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, Manchester City’s behind-the-scenes documentary content. With ‘Together: Treble Winners’ having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club’s wider distribution strategy for video content.

4 Apr 202441min

On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) about how their strategy to put fans first made the Allsvenskan the most popular competition in Swedish football, after decades of being behind the Premier League and Champions League. Driving this change was the NBL17 - a plan to make the Allsvenskan the best league in the Nordic region. To get there, it involved rejecting VAR, making clubs majority owned by fans working with club democracy, banning the multiclub model and putting the power in the hands of the fans and acknowledging the fans as a vital part of the game. The results were record in-stadium attendances, a tripling of league revenues and 40% of Swedes now naming the Allsvenskan as their favourite league. Find out more about NBL17 - https://www.svenskelitfotboll.se/en/nbl-the-best-nordic-league/

19 Mar 202427min

We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has created one of the coolest brands in soccer. We also delve into the backstory of the iconic Oakland Roots logo and why Edreece feels they could be challenging the likes of Real Madrid in the future.

7 Mar 202440min