EA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC Futures
IOur guest is James Salmon, senior marketing director for EA Sports FC. We discuss why Erlin Haaland was the best choice to be the first EAFC cover star, the role of the cover in marketing FC24 and how FC Futures and female players in Ultimate Team signal the future for the series.
9 Nov 202317min
Messi, Kane and Kerr - The most marketable footballers with SportsPro's Michael Long
We're talking with Michael Long, editorial director at SportsPro about SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM). We discuss why Messi had to be number one, the benefits for 'brand Messi' in the US and if anyone can dethrone him next year. We also talk about the increase in the marketability of women's football and the players driving it, as well what Harry Kane offers to brands that Neymar doesn't and why there are more footballers in the list than athletes from any other sport. To find out more and view both the 50MM shortlist and the extended list of 125 athletes, head to https://50mm.sportspromedia.com/downloads/2023/download-the-top-125-list/ The top ten is below: Lionel Messi Lebron James Alex Morgan Giannis Antetokounmpo Megan Rapinoe Mikaela Shiffrin Lewis Hamilton Simone Biles Kylian Mbappe Max Verstappen
25 Okt 202332min
Goal Click - From North Korea to working with the USWNT, how Goal Click helps points the lens on the lesser known stories in football
On this show we're talking to Matthew Barrett, founder of Goal Click about their unique approach to football photography and storytelling. We hear about working with the USWNT and Concacaf, telling football stories in war zones and refugee camps and how using disposable cameras offers something not found in mobile photography. To see the photography Matthew is referring to in this show, either visit the Goal Click website or follow them on Instagram. Instagram - https://www.instagram.com/goalclick/ Web - https://www.goal-click.com/
11 Okt 202327min
EA Sports FC 24 content creator and esports caster, Brandon Smith on esports and life as a gaming content creator
On this show, we’re talking to streamer, content creator, and esports caster Brandon Smith. Brandon's career has been focused on the FIFA video game series, now EA Sports FC 24 and has seen him amass more than 2m followers across TikTok, Facebook Gaming, Twitter, Instagram and YouTube. Brandon discusses his own career, EA Sports FC as an esport and what works and what doesn’t when it comes to creating content on virtual football
28 Sep 202332min
PepsiCo: Mark Kirkham on how music, grassroots and gaming are helping PepsiCo reach the new generation of football fan
On this show, our guest is Mark Kirkham, SVP and chief marketing ffficer of PepsiCo’s International Beverages business. Mark talks about the role that music, grassroots and gaming play in the company's football strategy and PepsiCo's recently renewed UEFA Champions League partnership. Mark also discusses PepsiCo's extensive history with music, what it takes to plan the Champions League final pre-game ‘Kick Off Show’ and with a 2024 Final at Wembley Stadium on the way, their expectations for the show.
13 Sep 202335min
Hashtag United - Much more than a YouTube football team and the realities of running the world's most modern non-league football club
They have a YouTube following greater than most teams in the Premier League and fans visiting from Australia, but what are the realities of running the most modern non-league football club? We speak to Hashtag United's chief commercial officer, Seb Carmichael-Brown on what it's really like to run Hashtag United, from deals with adidas and Socios to chasing promotion and balancing the books in the Isthmian League's Premier Division (step three of the non-league pyramid). Follow Hashtag United on social media Instagram - https://www.instagram.com/HashtagUtd/ YouTube - https://www.youtube.com/@HashtagUnited Twitter/X - https://twitter.com/hashtagutd Follow Seb on social media YouTube - https://www.youtube.com/c/sebongolf Instagram - https://www.instagram.com/sebcbrown4/ Twitter/X - https://twitter.com/sebcbrown4
31 Aug 202335min
Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie
On this show, we're talking to Carlos Valenzuela, vice president of operations and marketing at Club Tigres. Carlos joins us to explain how Club Tigres Femenil is growing its brand in North America and the strategy behind the launch of its English-language social accounts. Carlos also explains their partnership with the record-breaking Warner Bros. film Barbie and how Club Tigres Femenil became the only football club in the world to partner with the most talked-about film of the year.
16 Aug 202332min
Juventus - The story behind Juventus' Creator Lab and the club's video content strategy
Joining us on this show are Mike Armstrong, chief marketing and communications officer at Juventus, and the club’s head of digital media, Marco Castellaneta. Mike and Marco join us to discuss Juventus’ Creator Lab, which creates more than 1,500 pieces of content for the club’s channels every month and has played a major role in generating 2bn more video views this year than last for the club! The pair talk us through the role of Creator Lab and the stories behind Federico Chiesa - Back on Track, We The Next Gen and Giampaolo Sgura Black and White - three important but very different pieces of content from the Creator Lab.
3 Aug 202327min
