186: Winning with Word-of-Mouth. Tim Dettmann, founder and CEO of BEAT81
SPEAK LIKE A CEO28 Apr 2023

186: Winning with Word-of-Mouth. Tim Dettmann, founder and CEO of BEAT81

Tim Dettmann is a former badminton champion and the founder of sports tech startup BEAT81. He is inspired by a simple idea: to deliver happiness and lasting wellbeing to people via fitness, tech & hospitality. To make BEAT81 as big and relevant as Crossfit, Tim and his team need word-of-mouth. Word-of-mouth is the most powerful marketing tool there is. 90% of people are much more likely to trust a recommended brand (even from strangers), and it is more effective than paid ads. Unfortunately you don’t have the time to sit around and wait until people start to talk about how great your product is. You need to kickstart word-of-mouth. Tim and Oliver discuss how a growing company can trigger word-of-mouth, both digitally and in real life. WOM is a strong signal for message-market fit. On the show, they also craft the messaging that could take BEAT81 to the next level. Free book chapter: Sign up to our newsletter via this link and get a free chapter from ‘Message Machine’: https://www.eoipsocommunications.com/#machine

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(356)

7 Signs You're a Weak Speaker (And How to Fix Each One)

7 Signs You're a Weak Speaker (And How to Fix Each One)

Audiences know when you're a weak speaker. The question is: do you? This episode breaks down seven signs of being a weak speaker — most of which you're probably guilty of without realizing. Oliver ...

15 Jul 12min

The Secret to Being Memorable

The Secret to Being Memorable

What's better than being listened to? Being remembered — and one of the best ways to be unforgettable is to speak in quotes. This episode shows you how to borrow the best lines from others without ...

8 Jul 9min

The Secret Forces That Make People Listen to You

The Secret Forces That Make People Listen to You

Some leaders speak and the room leans in. For others, the audience tunes them out in seconds. In this episode, Oliver joins Mo Bunnell on his podcast Real Relationships Real Value to break down the...

1 Jul 51min

How to Talk So Clearly People Assume You’re a Genius

How to Talk So Clearly People Assume You’re a Genius

It's not how good your idea is. It's how clear it is. This episode breaks down the Clarity Code — Oliver Aust's system that's helped 300+ CEOs communicate even the most complex ideas. You'll hear t...

24 Jun 10min

20 World-Class Communications Experts Share Their #1 Advice

20 World-Class Communications Experts Share Their #1 Advice

Twenty experts. Twenty answers. One question: what's your single best piece of communications advice? In this special episode, you'll hear from twenty of the world's top communicators — including Adam...

17 Jun 22min

The Status Game Running Your Work Life with Will Storr

The Status Game Running Your Work Life with Will Storr

What really motivates people? Most leaders think money or ambition, but it's something far more powerful: story and status. In this episode, bestselling author Will Storr (The Status Game, The Scien...

10 Jun 31min

How Leaders Get People to Want to Follow Them

How Leaders Get People to Want to Follow Them

Leadership isn't management. Management tells people what to do; leadership gets them to want to follow. Mark Victor Hansen, co-creator of Chicken Soup for the Soul, says the difference is a great sto...

3 Jun 24min

How Leaders Get What They Want Without Winning Arguments

How Leaders Get What They Want Without Winning Arguments

The science of persuasion has nothing to do with logic. Most people try to "win" with better arguments — and Joshua Bandoch, author of How to Get What You Want, says that's exactly why they fail. I...

27 Mai 25min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
utbytte
rss-skravla-gar
okonomiamatorene
finansredaksjonen
liberal-halvtime
lederpodden
pengesnakk
rss-impressions-2
paretopodden