SPEAK LIKE A CEO2 Mai 2024

238: How to Get Featured in The Media. Gloria Chou

Can you get PR without hiring an expensive agency? Yes you can. NYC-based PR strategist and podcaster Gloria Chou is here to demystify PR and the media pitching process for entrepreneurs and small business owners. Her methods have helped over 10,000 entrepreneurs get seen and have resulted in over 1 billion organic views for small businesses – with no ads budget. Join as she shares actionable tips and insights from pitching hundreds of solopreneurs, founders and small businesses to outlets like Forbes and Entrepreneur. Her message: You don’t need an expensive PR agency to get featured. But you do need to understand how the media work. This episode will equip you with the mindsets and proven tactics to become a powerful spokesperson for your brand. Gloria shares which subject lines get journalists to open your email, how to overcome imposter syndrome, how to build relationships with journalists, and how to leverage earned media to boost your credibility and business growth. She also shares her step-by-step CPR pitching method that has generated coverage in over 100 news outlets across 4 continents. Check out Gloria’s Small Business PR podcast: https://www.gloriachoupr.com/podcast Watch her free PR Masterclass: https://www.gloriachoupr.com/masterclassbygloria Get the free Speak Like a CEO newsletter to become a master communicator. https://www.eoipsocommunications.com/newsletter/

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Episoder(356)

7 Signs You're a Weak Speaker (And How to Fix Each One)

Audiences know when you're a weak speaker. The question is: do you? This episode breaks down seven signs of being a weak speaker — most of which you're probably guilty of without realizing. Oliver ...

15 Jul 12min

The Secret to Being Memorable

What's better than being listened to? Being remembered — and one of the best ways to be unforgettable is to speak in quotes. This episode shows you how to borrow the best lines from others without ...

8 Jul 9min

The Secret Forces That Make People Listen to You

Some leaders speak and the room leans in. For others, the audience tunes them out in seconds. In this episode, Oliver joins Mo Bunnell on his podcast Real Relationships Real Value to break down the...

1 Jul 51min

How to Talk So Clearly People Assume You’re a Genius

It's not how good your idea is. It's how clear it is. This episode breaks down the Clarity Code — Oliver Aust's system that's helped 300+ CEOs communicate even the most complex ideas. You'll hear t...

24 Jun 10min

20 World-Class Communications Experts Share Their #1 Advice

Twenty experts. Twenty answers. One question: what's your single best piece of communications advice? In this special episode, you'll hear from twenty of the world's top communicators — including Adam...

17 Jun 22min

The Status Game Running Your Work Life with Will Storr

What really motivates people? Most leaders think money or ambition, but it's something far more powerful: story and status. In this episode, bestselling author Will Storr (The Status Game, The Scien...

10 Jun 31min

How Leaders Get People to Want to Follow Them

Leadership isn't management. Management tells people what to do; leadership gets them to want to follow. Mark Victor Hansen, co-creator of Chicken Soup for the Soul, says the difference is a great sto...

3 Jun 24min

How Leaders Get What They Want Without Winning Arguments

The science of persuasion has nothing to do with logic. Most people try to "win" with better arguments — and Joshua Bandoch, author of How to Get What You Want, says that's exactly why they fail. I...

27 Mai 25min