243: Simple is a Superpower - The 5 Factors to Get Your Message Heard. Ben Guttmann

243: Simple is a Superpower - The 5 Factors to Get Your Message Heard. Ben Guttmann

How do you craft simple messages that win big? That’s the question Ben Guttmann will answer in this episode. Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them” A clear and simple message is sticky, convincing, and moves others to act. In one word, simple is effective. You probably already know that. But the issue is: Simple is not easy. Fortunately for us, Ben identified the 5 principles to create a simple message. Enjoy this fascinating conversation with one of the world’s preeminent experts on messaging. —---------- Enroll now for The Speak Like a CEO Academy at https://speaklikeaceoacademy.com/ It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange.

Episoder(345)

NASA Framework Winning Big Budgets Revealed

NASA Framework Winning Big Budgets Revealed

Most leaders think their idea will win on merit. It won't. Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because no...

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$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

Every platform eventually turns on the brands that built on it. The leaders winning now aren't begging algorithms for reach – they're owning their audience directly. Tyler Denk is doing exactly tha...

23 Apr 36min

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

Most leaders avoid AI entirely or let it do all their work. Both are destroying their credibility. In this episode, Oliver sits down with Allison Shapira, Harvard lecturer and author of AI for the Au...

16 Apr 31min

319: How to Nail the First Minute of Any Conversation

319: How to Nail the First Minute of Any Conversation

Meetings, emails, conversations – the reason they all break down is the same: we get the first minute wrong. Chris Fenning, author of The First Minute, literally wrote the book on how to get that f...

9 Apr 39min

318: How the World’s #1 Executive Coach Builds Elite Leaders

318: How the World’s #1 Executive Coach Builds Elite Leaders

Boards are now asking one question about every CEO candidate: are they coachable? Scott Osman and Jacquelyn Lane, leaders of 100 Coaches, pull back the curtain on how elite coaching actually works: w...

2 Apr 36min

How to Present to Audiences & Become a Top 1% Presenter

How to Present to Audiences & Become a Top 1% Presenter

Get the Presentation Planner: https://eo-ipso-comms.kit.com/presentation-planner Most leaders spend hours preparing presentations that get mediocre results. They stare at PowerPoint, fill slides with...

26 Mar 46min

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

Here's a hard truth: the people you think are idiots think the exact same thing about you. In this episode, Thomas Erikson, bestselling author of Surrounded by Idiots, helps us answer the question: a...

19 Mar 39min

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

Beliefs can limit us – or liberate us. And most of us are still carrying a few that stop us short of reaching our goals.  Our guest Nir Eyal helps us identify and overcome the limiting beliefs that h...

12 Mar 43min

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